Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Overview

The Field Marketing Manager at Pearson is responsible for developing and executing marketing strategies that drive engagement and growth in designated regions. This remote position requires collaboration with sales teams, product marketing, and various external stakeholders to create impactful campaigns that showcase Pearson's educational products and services. The successful candidate will leverage data-driven insights to optimize marketing efforts and enhance customer relationships while ensuring alignment with overall company objectives.

Job Responsibilities

• Develop and implement regional marketing strategies that align with Pearson’s overall business goals.
• Collaborate closely with sales teams to identify market opportunities and establish actionable marketing plans.
• Create and manage demand generation campaigns through various channels, including digital marketing, events, and partnerships.
• Analyze market and competitive data to inform strategic decisions and marketing initiatives.
• Measure and report on the effectiveness of marketing campaigns, using insights to refine future strategies.
• Coordinate with product marketing to ensure accurate messaging and promotion of educational products.
• Manage the marketing budget for the assigned regions and ensure effective allocation of resources.
• Engage with customers and prospects through direct outreach, events, and face-to-face meetings to build relationships and gather feedback.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably in a field or regional marketing role.
• Proven track record in developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to engage effectively with diverse stakeholders.
• Experience with digital marketing tools and CRM systems, preferably Salesforce or similar platforms.
• Knowledge of current marketing trends, particularly in the educational sector.

Technologies & Tools

The Field Marketing Manager will utilize a variety of technologies and tools to streamline marketing efforts and enhance data analysis. These include Customer Relationship Management (CRM) systems such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analysis tools including Google Analytics and Excel, as well as project management software such as Asana or Trello to ensure efficient workflow and collaboration.

Ideal Candidates

The ideal candidate for the Field Marketing Manager position at Pearson possesses a dynamic blend of creativity and analytical mindset. They are results-oriented, demonstrating the ability to think strategically while executing tactically. Strong leadership capabilities and a collaborative spirit enable them to work well with cross-functional teams. An understanding of the education sector, combined with a passion for innovative marketing techniques, sets them apart in fostering meaningful connections with customers and driving engagement.