Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Field Marketing Manager at Pearson will be instrumental in developing and executing targeted marketing strategies to drive lead generation and brand awareness across various regions. This remote position requires a dynamic individual who can collaborate with sales teams to enhance customer engagement and improve overall market penetration. The candidate will leverage data analytics and market research to inform strategies, lead marketing initiatives, and manage local marketing campaigns that align with Pearson’s overarching business objectives.

Job Responsibilities

• Develop and implement field marketing strategies that support sales goals and enhance customer engagement.
• Analyze market trends and customer insights to inform marketing programs and initiatives.
• Collaborate with sales teams to create and promote regional marketing campaigns.
• Manage and optimize marketing budgets to ensure cost-effective use of resources.
• Coordinate events, webinars, and other promotional activities to support lead generation efforts.
• Measure and report on the performance of marketing campaigns and make data-driven recommendations for improvement.
• Work closely with the corporate marketing team to align local and national strategies.
• Conduct competitive analysis to identify market opportunities and challenges.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in field marketing or related roles, preferably in the education or technology sectors.
• Proven track record of developing successful marketing strategies that drive lead generation and sales growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Proficiency in using marketing automation tools and CRM software.
• Ability to work independently in a remote environment and manage multiple projects simultaneously.

Technologies & Tools

The Field Marketing Manager will utilize a range of technologies and tools to effectively execute their duties. This includes CRM platforms such as Salesforce, marketing automation software such as HubSpot or Marketo, analytics tools for data interpretation such as Google Analytics, and communication platforms including Zoom and Slack for remote collaboration. Familiarity with social media management tools will also be essential for promoting campaigns across various digital channels.

Ideal Candidates

Ideal candidates for the Field Marketing Manager position will exhibit a proactive attitude and a strategic mindset in their approach to marketing challenges. They should possess strong interpersonal skills, enabling effective collaboration with diverse teams and stakeholders. A passion for education and a commitment to driving results through targeted marketing efforts will set them apart. Additionally, candidates who demonstrate adaptability and creativity in problem-solving will thrive in the dynamic and evolving landscape of Pearson’s field marketing initiatives.