Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Field Marketing Manager at Pearson will be responsible for developing and executing marketing strategies that drive demand for our educational products and services. As part of a dynamic and innovative team, you will collaborate closely with sales, product management, and other stakeholders to create tailored marketing initiatives that align with business objectives. This remote role requires a strategic thinker with a solid background in marketing, particularly within the education sector. You will leverage data-driven insights to optimize campaigns, foster customer engagement, and ultimately contribute to the overall growth of the organization.

Job Responsibilities

• Develop and implement field marketing strategies that resonate with target audiences and support sales goals.
• Collaborate with the sales team to identify market trends and customer needs to enhance the effectiveness of marketing efforts.
• Create compelling marketing collateral, including presentations, brochures, and digital content, to support sales initiatives.
• Manage and analyze marketing campaigns performance and adjust strategies based on results and feedback.
• Organize and execute events, webinars, and trade shows to showcase Pearson’s educational products and solutions.
• Conduct market research to gather insights into customer behavior and preferences, driving marketing strategies.
• Maintain strong relationships with internal and external stakeholders to ensure alignment on marketing initiatives.
• Utilize CRM tools to track customer interactions and enhance marketing outreach efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in field marketing or related roles, preferably within the education industry.
• Proven track record of creating and executing successful marketing campaigns.
• Strong analytical skills with the ability to leverage data to inform decisions.
• Excellent written and verbal communication skills, with a talent for creating engaging content.
• Proficient in various marketing tools and CRM software; familiarity with digital marketing and social media platforms is advantageous.
• Ability to work independently and collaboratively in a remote work environment.

Technologies & Tools

The Field Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. These may include Customer Relationship Management (CRM) platforms such as Salesforce, marketing automation tools like HubSpot or Marketo, graphic design software such as Adobe Creative Suite, and analytical tools like Google Analytics for tracking and optimizing marketing efforts.

Ideal Candidates

Ideal candidates for the Field Marketing Manager position at Pearson will be creative and strategic thinkers with a passion for education. They should possess strong interpersonal skills to cultivate relationships with diverse teams and external partners. A self-motivated individual who thrives in a fast-paced environment, combined with a knack for problem-solving and adaptability, will excel in this role. Candidates should also exhibit a commitment to continuous learning and improvement, embodying Pearson’s core values of inclusivity and excellence in education.