Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Field Marketing Manager at Pearson will be a pivotal leader in executing and managing integrated marketing strategies tailored to specific target audiences while driving awareness and engagement for Pearson's products and services. This remote role requires a strategic thinker who can leverage data analytics and market insights to influence campaign effectiveness, align with sales teams, and ensure seamless execution of field marketing initiatives to achieve company objectives. The position involves collaboration across various departments and requires the ability to adapt quickly in a fast-paced, evolving environment.

Job Responsibilities

• Develop and implement comprehensive field marketing plans that align with regional sales goals and objectives.
• Collaborate with cross-functional teams to create engaging marketing materials and campaigns tailored to local markets.
• Analyze market trends and competitive landscape to inform marketing strategies and initiatives.
• Manage event planning and execution for promotional events, trade shows, and seminars, ensuring maximum impact and ROI.
• Measure and report on the effectiveness of field marketing activities to demonstrate accountability and drive continual improvement.
• Build and nurture relationships with key stakeholders, both internal and external, to support coordinated marketing efforts.
• Oversee budget allocation for marketing initiatives, ensuring funds are used effectively and efficiently.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in field marketing or a similar role.
• Demonstrated success in developing and executing marketing campaigns with measurable results.
• Strong analytical skills with proficiency in interpreting data to inform marketing strategies.
• Excellent communication and interpersonal skills to collaborate with various stakeholders.
• Proficient in digital marketing tools and CRM systems.
• Ability to manage multiple projects simultaneously and adapt to changing priorities.

Technologies & Tools

The Field Marketing Manager will utilize a range of technologies and tools to achieve marketing objectives, including but not limited to CRM software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools like Google Analytics. Proficiency in Microsoft Office Suite and collaboration tools such as Slack and Zoom is also essential for effective communication and project management.

Ideal Candidates

Ideal candidates for the Field Marketing Manager position will possess a blend of creativity and analytical thinking, demonstrating a proactive approach to problem-solving. They should be adaptable and able to thrive in fast-paced environments, exhibiting strong leadership skills and the ability to motivate and collaborate with a diverse range of teams. A passion for education and enhancing learning outcomes will also be highly valued, as the candidate must resonate with Pearson's mission of delivering high-quality educational content and experiences.