Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Field Marketing Manager at Pearson will be responsible for creating and executing compelling marketing strategies to drive demand for Pearson's products and services. This remote role necessitates a deep understanding of market dynamics, customer needs, and innovative marketing techniques to enhance brand visibility and engagement. The individual will collaborate with cross-functional teams to optimize marketing efforts and achieve business objectives, ensuring alignment with overall company strategies while effectively managing regional campaigns.

Job Responsibilities

• Develop and implement field marketing strategies to support the sales team and drive lead generation.
• Plan and execute regional marketing events, webinars, and promotional activities to boost brand awareness.
• Collaborate with product management and sales teams to align go-to-market strategies and messaging.
• Analyze market trends and customer insights to optimize marketing tactics and campaigns.
• Manage marketing budgets and report on the effectiveness of campaigns and initiatives.
• Build and maintain relationships with key stakeholders, including partners and local organizations.
• Provide training and support to sales teams on marketing initiatives and tools.
• Monitor performance metrics and adjust strategies based on results and feedback.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in field marketing or similar roles, preferably in the education or technology sector.
• Strong understanding of digital marketing and lead generation techniques.
• Proficiency in marketing automation tools and CRM software.
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Analytical mindset with strong problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Field Marketing Manager will utilize various technologies and tools to facilitate marketing campaigns and track engagement metrics. Key platforms include marketing automation software such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, and social media management tools. Familiarity with analytics platforms (Google Analytics, Tableau) to assess campaign performance and optimize future strategies is also expected.

Ideal Candidates

The ideal candidate for the Field Marketing Manager position will exhibit a blend of creativity and analytical thinking, coupled with a strong passion for nurturing customer relationships. They will possess the ability to work collaboratively in a fast-paced environment while demonstrating resilience and adaptability to change. Furthermore, a proactive attitude towards problem-solving and a commitment to achieving results will set them apart as a valuable member of the Pearson team.