Field Marketing Manager - Remote

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Written by AI from the job title and company, not by Pearson, so some details may not match this job. The employer's own page has the real description.

Overview

The Field Marketing Manager at Pearson will play a crucial role in developing and executing marketing strategies to drive engagement and awareness of Pearson’s products and services within targeted markets. This remote position requires a results-driven professional who can collaborate with cross-functional teams to ensure the effective implementation of campaigns, track performance metrics, and adapt strategies as needed to meet business goals. The ideal candidate will possess strong leadership skills and a deep understanding of market dynamics to maximize lead generation and customer acquisition efforts.

Job Responsibilities

• Develop and execute field marketing strategies that align with overall business objectives and drive awareness and demand.
• Collaborate with sales teams to create integrated campaigns that support lead generation and customer engagement initiatives.
• Analyze market trends and competitor activities to inform strategic planning and enhance marketing efforts.
• Manage event planning, including trade shows, webinars, and promotional activities to boost brand presence and prospect interaction.
• Monitor and report on marketing campaign performance metrics, adjusting strategies as needed to optimize results.
• Establish strong relationships with stakeholders and partners to leverage opportunities for collaboration and joint marketing efforts.
• Oversee budget management for marketing initiatives, ensuring cost-effective expenditure and maximizing ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in field marketing or related domains, ideally within the education or technology sectors.
• Proficient in digital marketing tools and platforms, with a strong understanding of SEO, Google Analytics, and social media marketing.
• Exceptional communication and interpersonal skills, with a proven ability to influence stakeholders and collaborate across teams.
• Strong analytical skills, with the capability to interpret data and develop actionable insights.
• Demonstrated project management skills with the ability to manage multiple initiatives simultaneously.

Technologies & Tools

The Field Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes Customer Relationship Management (CRM) software such as Salesforce, marketing automation tools like HubSpot and Marketo, as well as analytics platforms for performance tracking and reporting. Proficiency in collaboration tools such as Microsoft Teams and Zoom is also essential for effective cross-team communication, especially in a remote work environment.

Ideal Candidates

The ideal candidate for the Field Marketing Manager position at Pearson will possess a combination of strategic vision and hands-on execution capabilities. They should be innovative, adaptable, and able to thrive in a fast-paced environment while managing competing priorities. Strong leadership qualities, a passion for education, and the ability to build relationships are essential traits. Furthermore, an effective communicator with a proven track record in managing successful marketing initiatives will excel in this role.