Freelance Associate Director Analytics

VML

Freelance Associate Director, Marketing Effectiveness & Intelligence

Role Overview

We are seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management and measurement for the a major Auto client business. This person will be a key client-facing partner, helping both the client and the integrated agency team understand how marketing campaigns and efforts are performing, what is driving results, and where action is needed.

The role requires someone who can connect brand, media, digital engagement, campaign, and business performance into a coherent story and translate complex information into clear recommendations for clients and senior stakeholders.

Key Responsibilities

• Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
• Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
• Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
• Translate analysis into concise, executive-ready narratives and recommendations.
• Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
• Use and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.
• Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.
• Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
• Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.

Qualifications

• 6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
• Strong client leadership, communication, and presentation skills.
• Demonstrated ability to connect marketing activity to brand and business performance.
• Experience synthesizing data across media, campaign, brand, digital, and business sources.
• Ability to turn complex analysis into a clear “so what” and “now what.”
• Strong cross-functional leadership across analytics, media, strategy, account, and client teams.
• Automotive or similarly complex consumer marketing experience is a plus.

The core profile we are looking for is a trusted marketing performance partner to the client, rather than someone focused primarily on producing analytics deliverables.