Freelance Influencer Marketing Manager - US market - 100% remote

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Written by AI from the job title and company, not by Gotyu Underwear, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Freelance Influencer Marketing Manager for Gotyu Underwear, you will be responsible for conceptualizing, executing, and managing influencer partnerships that align with our brand's vision and marketing objectives. Your goal will be to enhance brand awareness, drive customer engagement, and ultimately increase sales through carefully curated influencer collaborations. You will work closely with the marketing team to analyze the effectiveness of campaigns and optimize strategies to ensure maximum reach and impact within the US market. This is a 100% remote position, providing the flexibility to manage your own schedule while contributing to a vibrant and growing company.

Job Responsibilities

• Identify and engage with potential influencers that align with Gotyu Underwear's brand values and target demographic.
• Develop and implement comprehensive influencer marketing strategies to achieve campaign goals.
• Negotiate contracts and agreements with influencers, ensuring fair compensation and agreement on deliverables.
• Monitor influencer content for brand alignment, quality, and adherence to campaign guidelines.
• Track, analyze, and report on campaign performance metrics to assess the effectiveness of influencer partnerships.
• Collaborate with the marketing team to integrate influencer content into broader marketing strategies.
• Stay updated on current trends in influencer marketing and adapt strategies as necessary.
• Foster strong relationships with influencers to encourage ongoing collaborations and brand loyalty.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in influencer marketing, social media marketing, or brand partnerships.
• Demonstrated knowledge of the US market and consumer behavior trends.
• Proficient in using social media platforms and analytics tools to assess campaign performance.
• Strong negotiation and communication skills, both written and verbal.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Passion for the fashion industry, especially within the lingerie sector.

Technologies & Tools

The ideal candidate will utilize various technologies and tools to manage their influencer marketing efforts, including but not limited to social media platforms (Instagram, TikTok, YouTube), marketing analytics tools (Google Analytics, Hootsuite), and project management software (Asana, Trello). Familiarity with influencer marketing platforms such as AspireIQ or Upfluence is also beneficial for streamlining collaboration and performance tracking.

Ideal Candidates

The successful candidate will possess a proactive and innovative mindset, with a passion for building meaningful relationships in the influencer space. They should be adept at navigating the ever-evolving landscape of social media and influencer marketing while showcasing strong analytical skills to derive insights from campaign data. Furthermore, the ideal candidate will be adaptable, resilient, and demonstrate a keen understanding of Gotyu Underwear's branding and positioning within the market. A creative spirit, along with a commitment to fostering authentic connections, will set you apart in this role.