Global Social Media Manager, Residential Fire

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Written by AI from the job title and company, not by Carrier, so some details may not match this job. The employer's own page has the real description.

Job Overview

Carrier is seeking a highly skilled and motivated Global Social Media Manager to lead the social media strategy for our Residential Fire division. This role will involve crafting compelling content, engaging with our community, and analyzing performance metrics to enhance brand presence and customer engagement across various social platforms. The ideal candidate will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and position Carrier as a thought leader in the industry.

Job Responsibilities

• Develop and execute a comprehensive global social media strategy tailored to the Residential Fire segment.
• Manage day-to-day social media activities, including content creation, scheduling, and community engagement.
• Monitor, analyze, and report on social media performance metrics to measure effectiveness and inform future strategies.
• Collaborate with marketing, product, and sales teams to align initiatives and support promotional campaigns.
• Conduct social media audits to ensure best practices are followed and to identify opportunities for improvement.
• Stay current with industry trends and innovations in social media, adapting strategies as necessary.
• Oversee social media advertising efforts, including budgeting, targeting, and ad performance analysis.
• Respond promptly to customer inquiries and feedback on social channels to foster positive relationships.

Qualifications

• Bachelor’s degree in Marketing, Communication, or a related field.
• A minimum of 5 years of experience in social media management, preferably within a B2B or industrial market.
• Proficiency in social media platforms, analytics tools, and content management systems.
• Strong writing, editing, and communication skills with meticulous attention to detail.
• Proven ability to develop and implement successful social media campaigns.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Familiarity with SEO principles and best practices for content optimization.

Technologies & Tools

The Global Social Media Manager will work with various technologies and tools to achieve objectives effectively. Key tools include social media management platforms (e.g., Hootsuite, Sprout Social), analytics and reporting tools (e.g., Google Analytics, social media insights), and graphic design software (e.g., Adobe Creative Suite, Canva) to create engaging content that resonates with our audience.

Ideal Candidates

Ideal candidates for the Global Social Media Manager position will possess a deep passion for social media and digital marketing, coupled with a strategic mindset. They should demonstrate excellent interpersonal and communication skills, allowing them to foster collaboration across teams and engage effectively with customers. A proactive approach to problem-solving and a commitment to continuous learning are also essential, as the candidate will thrive in a fast-paced environment and adapt to changing market trends.