Global Vice President of Marketing
Job Description
Role Description The Global Vice President of Marketing is a full-time remote role responsible for leading the global marketing function, shaping the brand strategy, and driving growth across markets. This role oversees the development and execution of integrated marketing plans, including digital, retail, and partner initiatives, to strengthen brand awareness and customer engagement. Day-to-day responsibilities include guiding market planning, reviewing market research insights, managing marketing budgets, and aligning campaigns with business objectives. The role also involves leading global marketing teams, collaborating with sales, product, and operations, and ensuring consistent brand messaging across all regions and channels. The Global Vice President of Marketing will represent the marketing function in executive-level discussions, monitor performance metrics, and continuously optimize strategies based on data and market trends.
Qualifications
- Demonstrated expertise in Market Planning and Marketing Management, with proven success in building and executing multi-channel marketing strategies.
- Strong skills in Market Research and Marketing, including analyzing consumer insights and translating findings into actionable campaigns.
- Experience in Public Relations and brand communications, with the ability to manage media relationships and protect brand reputation.
- Extensive leadership experience managing global or regional marketing teams, fostering inclusive and collaborative work environments.
- Proficiency in digital marketing, e-commerce, and data-driven decision-making, ideally within the retail or cosmetics/beauty sector.
- Excellent strategic thinking, analytical, and communication skills, with the ability to influence senior stakeholders and cross-functional partners.
- Track record of managing marketing budgets and optimizing ROI across channels and geographies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (e.g., MBA) is beneficial.
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