Graphic Designer & Social Media Manager

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Written by AI from the job title and company, not by Goshen, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Graphic Designer & Social Media Manager at Goshen will be tasked with creating visually compelling graphics and managing the company's social media presence. This dual-role is focused on enhancing brand visibility and engagement through innovative design and strategic social media campaigns. The successful candidate will collaborate with various departments to ensure that all marketing materials align with the company’s objectives while also engaging effectively with audiences online.

Job Responsibilities

• Design and produce high-quality graphics for digital marketing campaigns, including social media posts, banners, and promotional materials.
• Manage and curate content for the company’s social media channels, ensuring a consistent brand voice and aesthetic.
• Develop and implement social media strategies to increase audience engagement and drive traffic to the company website.
• Analyze the performance of social media campaigns using analytics tools and adjust strategies based on data-driven insights.
• Collaborate with marketing and sales teams to align design projects with overall campaign objectives and deadlines.
• Stay updated with current design trends and social media best practices to ensure the company remains competitive.
• Maintain an organized archive of graphic assets, project files, and brand guidelines.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, or a related field.
• Proven experience as a Graphic Designer and Social Media Manager, preferably within a corporate or agency setting.
• Strong proficiency in design software, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn) and their analytics tools.
• Excellent communication skills, both written and verbal.
• Ability to work independently and collaboratively within a team environment.
• Exceptional attention to detail and strong organizational skills.

Technologies & Tools

The Graphic Designer & Social Media Manager will utilize various technologies and tools, including design software such as Adobe Creative Suite, Canva for quick graphics, Hootsuite or Buffer for social media management, Google Analytics for tracking performance, and project management tools like Asana or Trello. Familiarity with website content management systems (CMS) such as WordPress may also be beneficial.

Ideal Candidates

The ideal candidate for this position is a creative thinker with a passion for visual storytelling and a keen interest in social media trends. They should possess strong problem-solving abilities and be able to adapt to changing project requirements and deadlines. A collaborative spirit and enthusiasm for working in a team-oriented environment will further enhance their effectiveness in this role. The ability to balance multiple projects while maintaining high-quality output is essential.