Growth Manager, Paid Social -Product

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Job Overview

Rippling is seeking a motivated and results-driven Growth Manager, Paid Social - Product to lead our paid social marketing efforts. This role is designed for someone who thrives in a fast-paced environment and is passionate about leveraging data to drive customer acquisition and engagement. The ideal candidate will be responsible for developing and executing innovative paid social strategies that align with our overall growth objectives, managing budgets, and optimizing campaigns to achieve maximum ROI.

Job Responsibilities

• Develop and implement comprehensive paid social media campaigns across platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance metrics and trends to optimize and adjust advertising strategies.
• Collaborate with cross-functional teams, including product, sales, and content, to align paid social initiatives with overall marketing strategies.
• Manage advertising budgets, ensuring efficient spending and return on investment.
• Conduct A/B testing on ad creatives, targeting, and bidding strategies to maximize campaign effectiveness.
• Stay updated on industry trends, new features, and competitive landscape to implement best practices.
• Report on performance metrics and provide insights and recommendations to stakeholders regularly.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in paid social media marketing, preferably in a tech or SaaS environment.
• Proficient in using social media advertising platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with experience in managing cross-functional projects.
• Familiarity with marketing automation tools and CRM systems.

Technologies & Tools

The Growth Manager, Paid Social will work extensively with various technologies and tools including Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant social media advertising platforms. Familiarity with marketing automation software such as HubSpot, as well as CRM tools like Salesforce, will also be beneficial for tracking campaigns and customer interactions effectively.

Ideal Candidates

The ideal candidate for this position possesses a blend of creativity and analytical thinking, allowing them to develop innovative advertising strategies that yield significant results. They should be detail-oriented, comfortable working in a fast-paced setting, and possess strong problem-solving abilities. A proactive approach to learning and adapting to evolving market conditions, alongside excellent team collaboration skills, will contribute to their success in this role.