Job Description
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Written by AI from the job title and company, not by Quince, so some details may not match this job. The employer's own page has the real description.
Job Overview
The Growth Manager - Paid Social at Quince will be responsible for driving the growth of our brand through the planning, execution, and analysis of paid social media campaigns. This role requires a strategic thinker with a strong analytical mindset, who will work closely with various teams to optimize social media efforts, increase brand awareness, and drive customer acquisition across multiple platforms. The ideal candidate will utilize data-driven insights to enhance campaign performance, manage budgets, and contribute to Quince's overall marketing strategy.
Job Responsibilities
- Develop and implement comprehensive paid social media strategies to achieve growth targets.
- Monitor, analyze, and report on campaign performance metrics and optimize accordingly.
- Collaborate with cross-functional teams including content, design, and analytics to create compelling ad creatives.
- Manage budgets effectively to maximize ROI while adhering to overall financial goals.
- Conduct A/B testing to identify successful campaign elements and refine strategies.
- Stay up-to-date with the latest trends and best practices in paid social media marketing.
- Build and maintain relationships with social media platforms and vendors to leverage advertising opportunities.
- Utilize advanced analytics tools to draw actionable insights from data and inform future strategies.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- A minimum of 3-5 years of experience in paid social media marketing, preferably in e-commerce.
- Proven track record of managing high-budget digital campaigns.
- Strong analytical skills with a proficiency in data interpretation and reporting.
- Experience with social media advertising platforms such as Facebook Ads Manager, Instagram Ads, and others.
- Knowledge of SEO and content marketing strategies is a plus.
- Excellent communication and project management skills.
- Ability to work collaboratively in a fast-paced environment.
Technologies & Tools
The Growth Manager - Paid Social will utilize various technologies and tools to enhance campaign performance. Key tools include Facebook Ads Manager, Google Analytics, Hootsuite, SEMrush, and Excel for data analysis and reporting. Familiarity with CRM systems and project management software such as Asana or Trello may also be beneficial to coordinate marketing initiatives.
Ideal Candidates
The ideal candidate for the Growth Manager - Paid Social position at Quince will be someone who possesses a results-oriented mindset, a passion for digital marketing, and an insatiable curiosity to learn and adapt in an ever-changing environment. Strong interpersonal skills and the ability to work in a team while also demonstrating initiative and leadership qualities are essential. A candidate who thrives in a data-centric culture and is capable of translating complex data into clear and actionable marketing strategies will excel in this role.
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