Growth Manager, Paid Social-SMB

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Job Overview

The Growth Manager, Paid Social-SMB at Rippling will be responsible for developing and executing effective paid social media strategies aimed at driving growth within the Small and Medium Business (SMB) segment. This role involves analyzing performance metrics, optimizing ad campaigns, and collaborating with cross-functional teams to drive customer acquisition and engagement. The successful candidate will be data-driven, possess a deep understanding of social media platforms, and be dedicated to elevating Rippling's brand presence across targeted channels.

Job Responsibilities

• Design, implement, and manage paid social campaigns to drive growth and awareness in the SMB market.
• Analyze campaign performance data and metrics to identify opportunities for optimization and improvement.
• Collaborate with the marketing team to align social media strategies with broader business objectives.
• Conduct market research and competitive analysis to inform campaign strategies and tactical execution.
• Manage budget allocation and optimization for paid social advertising across multiple platforms.
• Prepare and present performance reports to stakeholders, highlighting key findings and strategic insights.
• Stay informed about industry trends and best practices in paid social advertising.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically in paid social media.
• Proficient in using advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively across teams.
• Experience managing budgets and optimizing advertising spend for maximum ROI.
• Familiarity with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Growth Manager will utilize a variety of tools and technologies to enhance campaign performance, including but not limited to Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and various CRM and marketing automation platforms. Familiarity with Excel for data analysis and reporting is also essential.

Ideal Candidates

The ideal candidate for the Growth Manager, Paid Social-SMB position is results-oriented, highly organized, and possesses a strong passion for digital marketing. They will be proactive in identifying growth opportunities and demonstrate a willingness to experiment with new strategies. Strong problem-solving skills, creativity, and the ability to thrive in a fast-paced environment are essential characteristics for someone looking to excel in this role at Rippling.