Growth Marketer

About the Company:

Fuego is a dance-inspired footwear brand worn in 120 countries. Featuring the FlowTec™ outsole with dual pivot points, an ultra lightweight construction, and premium cushioned insoles, Fuego sneakers are built to keep you moving—from the streets to the dance floor. Transition seamlessly between dance and everyday wear. The company is the preferred dance sneaker of the Miami Heat.

About the Role:

The Growth Marketer role leads initiatives that drive customer acquisition, retention, and brand equity. This role requires a data-driven, creative thinker who can lead marketing initiatives to scale the brand worldwide.

This is a remote, contract role open to candidates worldwide.

Key Responsibilities:

• Lead and implement multi-channel growth strategies (social, email, influencer, etc.)
• Oversee paid acquisition (Meta, Google, influencers, affiliates) and retention (email/SMS) programs
• Own the marketing budget, CAC/ROAS targets, and reporting for key growth metrics
• Collaborate with CEO and manage relationships with external marketing agencies
• Evaluate retention marketing efforts and optimize LTV
• Drive the testing roadmap, running A/B tests across ads, landing pages, email, and site experience to find growth opportunities and optimize funnel performance
• Own website conversion performance, improving landing pages, product pages, and checkout flow to increase conversion rate and AOV
• Develop brand positioning and messaging in partnership with creative teams
• Drive testing roadmap to identify growth opportunities and optimize funnel performance

Qualifications:

• 5–8+ years of experience in growth, performance, or marketing roles in DTC / e-commerce
• Proven success scaling paid and owned channels
• Deep familiarity with marketing analytics tools
• Comfortable rolling up sleeves to execute while thinking strategically
• Strong creative instincts with a performance mindset