Growth Marketing Manager, Paid Search, Video & Affiliates

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Pepper, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Growth Marketing Manager for Paid Search, Video, and Affiliates at Pepper is responsible for developing, implementing, and optimizing marketing strategies that drive customer acquisition and revenue growth. This role combines analytical rigor with creative thinking to maximize the effectiveness of paid search and video campaigns while nurturing affiliate partnerships. The ideal candidate will leverage data-driven insights to enhance performance, innovate campaign strategies, and ensure alignment with the overall growth objectives of Pepper.

Job Responsibilities

• Develop and manage comprehensive paid search and video marketing strategies to achieve growth targets.
• Oversee the execution of affiliate marketing programs, including identifying and onboarding new partners.
• Analyze campaign performance metrics and leverage insights to drive continuous improvement.
• Collaborate with the content and creative teams to produce compelling ad copy and visuals that resonate with target audiences.
• Manage budgets effectively, ensuring efficient allocation and deployment of marketing resources.
• Conduct competitive analysis and market research to identify trends and opportunities.
• Perform A/B testing and optimization on various campaign elements to enhance conversion rates.
• Report on campaign performance and provide recommendations for future strategies to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in growth marketing, specifically in paid search, video marketing, and affiliate management.
• Proficiency in online marketing tools such as Google Ads, Bing Ads, and video advertising platforms.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel).
• Excellent project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Knowledge of SEO best practices and their integration with paid search strategies is a plus.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to execute marketing strategies effectively. Key platforms include Google Ads for paid search management, Google Analytics for performance tracking and optimization, and various video advertising tools for campaign deployment. Additionally, affiliate marketing tracking software will be essential for managing partnerships and measuring their impact on growth.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager position will exhibit a blend of creativity, analytical thinking, and strategic insight. They will be self-motivated and thrive in a fast-paced environment, demonstrating adaptability to changing market conditions. Strong interpersonal skills are crucial for fostering relationships with affiliates and collaborating across teams. A passion for continuous improvement and a results-driven mindset are essential characteristics that will contribute to the success of this role at Pepper.