Growth Marketing Manager (Paid Search, Video & Affiliates)

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Written by AI from the job title and company, not by Pepper, so some details may not match this job. The employer's own page has the real description.

Overview

As a Growth Marketing Manager specializing in Paid Search, Video, and Affiliates at Pepper, you will be responsible for developing and executing innovative marketing strategies that drive customer acquisition and revenue growth. Your role will focus on optimizing campaigns across various digital channels, analyzing performance metrics, and adapting strategies based on data-driven insights. You will collaborate with cross-functional teams to ensure alignment with overall business objectives while managing budgets effectively to maximize return on investment.

Job Responsibilities

• Develop and implement comprehensive paid search, video, and affiliate marketing strategies.
• Conduct keyword research and competitive analysis to identify growth opportunities.
• Optimize campaigns across Google Ads, social media platforms, and affiliate networks to improve conversion rates.
• Analyze performance data and create detailed reports to track success and inform strategic decisions.
• Collaborate with creative and content teams to develop compelling ad copy and visuals aligned with branding guidelines.
• Manage a budget while ensuring cost-effective spending and optimal resource allocation.
• Stay up-to-date with industry trends, algorithm changes, and emerging technologies to enhance marketing efforts.
• Build and maintain relationships with affiliate partners to maximize program effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a focus on paid search, video, and affiliate marketing.
• Proven track record of successful campaign management and optimization.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, SEMrush).
• Excellent communication and collaboration skills to work effectively with diverse teams.
• Proficiency in using advertising platforms such as Google Ads, Facebook Ads, and others.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to execute and manage marketing campaigns. This includes platforms for paid search and marketing automation such as Google Ads, Bing Ads, Facebook Ads Manager, as well as analytics tools like Google Analytics and Tableau for performance tracking. Additionally, familiarity with affiliate marketing platforms will be essential for managing partnerships effectively.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager position will possess a strategic mindset coupled with a deep understanding of digital marketing trends and consumer behavior. They should be incredibly analytical, detail-oriented, and able to derive actionable insights from complex data sets. Strong leadership qualities, creativity, and a passion for driving results will distinguish top applicants. Adaptability and a willingness to embrace new challenges within a dynamic work environment will also be highly valued.