Growth Marketing Manager, Paid Social

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Job Overview

The Growth Marketing Manager, Paid Social at Bamboo is responsible for developing and executing strategic marketing initiatives that drive customer acquisition and engagement through paid social channels. This role involves analyzing performance metrics, optimizing ad campaigns, and collaborating with cross-functional teams to ensure alignment with overall marketing strategies. The ideal candidate will possess a strong understanding of digital marketing trends, a hands-on approach to managing campaigns, and a data-driven mindset to achieve measurable results.

Job Responsibilities

• Develop and execute paid social strategies that align with overall marketing objectives.
• Manage and optimize campaigns across various social media platforms to drive growth.
• Analyze and report on campaign performance, adjusting strategies based on data insights.
• Work closely with creative teams to produce engaging ad content that resonates with target audiences.
• Conduct competitive analysis to identify market trends and opportunities for optimization.
• Collaborate with product and sales teams to ensure product messaging is consistent across channels.
• Utilize A/B testing methodologies to refine target audiences and ad creatives.
• Maintain budgets and forecasts for paid social campaigns, ensuring optimal spending efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in digital marketing with a focus on paid social advertising.
• Proficient in using social media advertising platforms such as Facebook Ads, Instagram, LinkedIn, and Twitter.
• Strong analytical skills with a proven ability to interpret data and derive actionable insights.
• Experience with analytics tools like Google Analytics and social media reporting dashboards.
• Excellent communication skills, with the ability to convey complex information clearly.
• Detail-oriented with strong project management skills to handle multiple campaigns efficiently.

Technologies & Tools

The Growth Marketing Manager will be expected to proficiently use a variety of tools and software to facilitate campaign management and analysis. This includes, but is not limited to, Hootsuite for social media management, Google Ads for digital advertising initiatives, Facebook Business Manager for paid social campaigns, and Excel for data analysis tasks. Familiarity with CRM systems and marketing automation tools, such as HubSpot or Marketo, is also advantageous.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager position at Bamboo is a proactive and strategic thinker with a creative flair for digital marketing. They should exhibit strong leadership qualities, fostering collaboration across teams while demonstrating an unwavering commitment to data-driven decision-making. An aptitude for adapting to rapidly changing environments and a passion for innovation in marketing practices are essential for success in this role.