Growth Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Cash App, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Growth Marketing Manager, Paid Social at Cash App will play a critical role in driving user acquisition through strategic planning and execution of paid social media campaigns. This position requires a hands-on approach to ensure campaigns are data-driven, aligning with broader marketing objectives, and optimizing paid social spend to generate high-quality leads and conversions. The ideal candidate will work closely with cross-functional teams to develop innovative marketing strategies that resonate with target audiences and maximize Cash App's presence across various social media platforms.

Job Responsibilities

• Develop, implement, and manage comprehensive paid social media marketing campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Analyze and report on campaign performance, leveraging data analytics to drive decision-making and campaign optimization.
• Collaborate with the content team to create engaging ad copy and visually appealing graphics that align with brand messaging.
• Conduct market research to understand target demographics and consumer behavior, ensuring strategies are audience-centric.
• Monitor industry trends to identify new opportunities for growth and innovative strategies in paid social advertising.
• Manage budgets effectively to ensure optimal allocation of resources, maximizing ROI on paid social initiatives.
• Coordinate with external vendors and partners to enhance campaign reach and effectiveness.
• Lead A/B testing initiatives to refine audience targeting, ad formats, and messaging for superior performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in growth marketing or paid social media marketing roles.
• Proven track record of managing successful paid social campaigns with demonstrated results in user acquisition and engagement.
• Strong analytical skills with proficiency in using analytics tools such as Google Analytics, Facebook Ads Manager, and others.
• Excellent written and verbal communication skills, capable of presenting data-driven insights and strategies effectively.
• Experience with budget management and understanding of performance metrics associated with paid social media marketing.
• Working knowledge of current trends and best practices in digital marketing and social media.

Technologies & Tools

The Growth Marketing Manager, Paid Social will utilize a variety of technologies and tools to achieve campaign objectives. Proficiency in tools such as Facebook Ads Manager, Google Ads, Google Analytics, Hootsuite, and other social media management and analytics platforms is essential. Additionally, familiarity with marketing automation software and A/B testing tools will enhance campaign effectiveness.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager, Paid Social role will possess a blend of analytical prowess and creative thinking, allowing them to craft impactful campaigns tailored to specific target audiences. They should have a results-oriented mindset, thrive in a fast-paced environment, and demonstrate a proactive approach to problem-solving. Strong interpersonal skills will enable effective collaboration with diverse teams, while a passion for innovation and an eagerness to learn about advanced marketing techniques will drive their success in this role.