Growth Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Gannett | USA TODAY NETWORK, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Growth Marketing Manager, Paid Social at Gannett | USA TODAY NETWORK is responsible for developing and executing comprehensive paid social media strategies that drive traffic, engagement, and conversions. This role involves analyzing campaign performance, coordinating with cross-functional teams, and managing budgets to optimize return on investment. The successful candidate will employ data-driven insights to enhance brand visibility and foster business growth through targeted social media advertising efforts.

Job Responsibilities

• Develop and execute paid social campaigns across various platforms to meet growth objectives.
• Analyze performance metrics and leverage insights to optimize campaign effectiveness.
• Manage budget allocation and ensure disciplined spending across all paid social initiatives.
• Collaborate with creative teams to produce engaging ad content that resonates with target audiences.
• Conduct thorough competitor analysis and market research to identify new opportunities.
• Utilize advanced tracking and analytics tools to measure ROI and performance against objectives.
• Coordinate with various internal teams to align marketing strategies with business goals.
• Stay abreast of industry trends and algorithm changes to keep campaigns updated and effective.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 5 years of experience in paid social media marketing.
• Proficiency with social media advertising platforms, including Facebook Ads Manager and LinkedIn Ads.
• Strong analytical skills with experience in data interpretation and performance optimization.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with A/B testing, audience segmentation, and retargeting strategies.

Technologies & Tools

The Growth Marketing Manager, Paid Social will utilize a variety of technologies and tools to enhance campaign performance. Key platforms include social media advertising managers (such as Facebook Ads and Twitter Ads), analytics tools (like Google Analytics and social media insights), and marketing automation software. Familiarity with CRM systems and project management tools will also be advantageous in streamlining processes.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager, Paid Social position will possess a blend of creativity and analytical mindset, with a passion for digital marketing. They should exhibit strong problem-solving abilities, be detail-oriented, and capable of thriving in a fast-paced environment. A proactive attitude, coupled with excellent organizational skills and the ability to adapt to changing circumstances, will contribute to success in this role.