Growth Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Resident, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Growth Marketing Manager specializing in Paid Social at Resident, you will play a pivotal role in driving customer acquisition and revenue growth through innovative social media advertising strategies. You will lead the development, execution, and optimization of compelling paid social campaigns on various platforms, ensuring alignment with broader marketing goals. By utilizing data-driven insights, you will be responsible for identifying trends, assessing performance, and optimizing spends to maximize return on investment. Collaboration with cross-functional teams will be essential to integrate brand messaging and ensure a seamless customer journey.

Job Responsibilities

• Develop, implement, and manage comprehensive paid social strategies across platforms such as Facebook, Instagram, and Twitter.
• Analyze campaign performance data and metrics, making strategic recommendations for improvements and optimizations.
• Collaborate with creative teams to generate engaging ad content that resonates with target audiences and boosts conversions.
• Conduct A/B testing on ad creatives and targeting parameters to continuously enhance campaign performance.
• Utilize budget management skills to allocate and optimize expenditure across various paid social campaigns.
• Stay current on industry trends and platform updates, adapting strategies accordingly to maintain a competitive edge.
• Monitor competitor activity and market insights to identify new growth opportunities.
• Prepare and present regular reports on campaign performance to stakeholders, outlining key insights and future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on paid social advertising.
• Proficient in social media management and advertising platforms, including Facebook Ads Manager and Instagram Ads.
• Strong analytical skills, with experience in data analysis tools such as Google Analytics or similar.
• Excellent project management and organizational skills, capable of managing multiple campaigns simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficient in Microsoft Office Suite and marketing automation tools.

Technologies & Tools

In this role, you will utilize a range of technologies and tools to enhance your marketing strategies. Key platforms include Facebook Ads Manager, Google Analytics for data analysis, and various social media management tools to schedule and monitor campaigns. Familiarity with marketing automation software and CRM systems will also be beneficial for effective audience segmentation and targeting.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager position at Resident is a proactive and results-driven professional with a passion for digital marketing. You should possess a strategic mindset complemented by exceptional analytical capabilities, allowing you to interpret data and turn insights into actionable marketing strategies. Creativity in campaign development paired with the ability to collaborate across teams will be crucial for success. A continuous learner who keeps pace with evolving digital trends will thrive in this dynamic and innovative environment.