Growth Marketing Manager, Paid Social

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Job Overview

Seed Health is seeking a talented and driven Growth Marketing Manager specializing in Paid Social to join our dynamic marketing team. In this role, you will be responsible for developing and executing data-driven growth strategies across various paid social platforms. You will analyze campaign performance, optimize spending, and work collaboratively with cross-functional teams to enhance brand visibility while driving customer acquisition and retention. The ideal candidate will have a strong background in digital marketing, particularly in paid social, and a passion for innovative growth strategies that align with the company's mission.

Job Responsibilities

• Develop and implement comprehensive paid social marketing strategies to drive growth and revenue.
• Manage advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and others.
• Conduct ongoing performance analyses of campaigns and optimize based on insights and analytics.
• Collaborate with creative teams to produce compelling ad copy and creative assets.
• Monitor budget allocation and track ROI to ensure cost-effective spending.
• Stay updated on the latest industry trends and platform changes to leverage new opportunities.
• Report on campaign performance metrics and key performance indicators to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in digital marketing with a focus on paid social campaigns.
• Proficiency in advertising platforms such as Facebook Ads Manager, Google Ads, and others.
• Strong analytical skills with experience in data analysis tools such as Google Analytics and Excel.
• Excellent written and verbal communication skills.
• Experience with A/B testing methodologies and campaign optimization tactics.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Growth Marketing Manager, Paid Social will utilize various digital marketing technologies and tools, including but not limited to:
Google Analytics for web and campaign performance analysis, Facebook Ads Manager for campaign creation and management, and various A/B testing tools to evaluate ad effectiveness. Familiarity with marketing automation platforms and CRM systems will also be advantageous in managing user segmentation and targeting.

Ideal Candidates

Ideal candidates for the Growth Marketing Manager position will be highly analytical and results-oriented, with a knack for creative problem-solving. They should possess excellent communication and collaboration skills, demonstrating the ability to work effectively within a team environment. A deep understanding of social media marketing trends, along with innovative thinking and adaptability to changing market conditions, will be key traits that contribute to success in this role.