Growth Marketing Manager - Paid Social

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Written by AI from the job title and company, not by Talkiatry, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Growth Marketing Manager - Paid Social at Talkiatry will be responsible for developing, executing, and optimizing paid social media campaigns to drive customer acquisition and brand awareness. This role entails analyzing performance metrics, collaborating with cross-functional teams, and leveraging insights to refine strategies that promote growth. The ideal candidate will bring a data-driven mindset and a passion for digital marketing, ensuring that marketing initiatives align with overall business objectives and contribute to the company's expansion in the mental health sector.

Job Responsibilities

• Design, implement, and optimize paid social media campaigns across various platforms including Facebook, Instagram, and LinkedIn.
• Monitor and analyze campaign performance metrics to identify trends, insights, and opportunities for improvement.
• Collaborate with internal teams, including creative, content, and product marketing, to develop compelling ad creatives and messaging.
• Conduct A/B testing to determine the most effective strategies and optimize return on investment (ROI).
• Manage budgets and bids effectively to maximize ad performance while adhering to financial constraints.
• Stay updated on industry trends and algorithm changes in social media that can impact campaign effectiveness.
• Prepare and present regular performance reports to stakeholders, making actionable recommendations based on data analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing with a focus on paid social media campaigns.
• Proficient in analytics tools such as Google Analytics, Facebook Insights, and similar platforms.
• Strong understanding of social media platforms, including advertising features and best practices.
• Excellent analytical skills with a data-driven mindset to inform strategic decisions.
• Demonstrated ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Strong written and verbal communication skills for effective collaboration and reporting.

Technologies & Tools

The Growth Marketing Manager will utilize a variety of technologies and tools to effectively manage campaigns, including but not limited to:

• Facebook Ads Manager
• Google Analytics
• HubSpot or similar CRM platforms
• Marketing automation tools like Mailchimp or ActiveCampaign
• A/B testing software such as Optimizely
• Social media scheduling tools like Hootsuite or Sprout Social

Ideal Candidates

The ideal candidates for the Growth Marketing Manager - Paid Social role at Talkiatry will demonstrate a strong blend of creativity and analytical abilities. They will possess a proactive approach to problem-solving and a passion for digital marketing, particularly within the social media landscape. The candidate must be adaptable, detail-oriented, and capable of thriving in a collaborative team environment. Strong interpersonal skills and the ability to communicate insights clearly to diverse audiences are essential for success in this role.