Growth Marketing Manager, Paid Social

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Job Overview

The Growth Marketing Manager, Paid Social at Thumbtack is responsible for developing and executing strategic marketing initiatives to drive user acquisition and engagement through paid social channels. This role requires a strong understanding of social media advertising platforms, data analytics, and customer segmentation to optimize campaign performance and achieve growth objectives. The ideal candidate will work collaboratively across various teams to enhance brand visibility, manage advertising budgets effectively, and contribute to the overall marketing strategy.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to enhance customer acquisition and brand awareness.
• Monitor, analyze, and report on campaign performance metrics, adjusting strategies in real-time to maximize ROI.
• Collaborate with creative teams to design compelling ad content that resonates with targeted audiences.
• Conduct A/B testing and performance analysis to inform data-driven decision-making.
• Manage monthly budgets for paid social campaigns, ensuring effective allocation across platforms.
• Identify and evaluate emerging trends in social media marketing to leverage new opportunities for growth.
• Work closely with cross-functional teams, including Product, Analytics, and Content Marketing, to align on business goals.
• Foster strong relationships with key social media platforms and agencies to optimize marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on paid social media campaigns.
• Strong analytical skills with the ability to interpret data and translate insights into marketing strategies.
• Experience using Facebook Ads Manager, Instagram Ads, LinkedIn Ads, and other social advertising tools.
• Proficient in marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.
• Excellent communication and team collaboration skills.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

This position requires proficiency in various technologies and tools essential for growth marketing functions. The Growth Marketing Manager will regularly utilize digital advertising platforms such as Facebook Ads and Google Ads, as well as analytics tools including Google Analytics and HubSpot. Familiarity with project management software and content creation tools is also beneficial to ensure smooth collaboration and execution of marketing strategies.

Ideal Candidates

The ideal candidate for the Growth Marketing Manager, Paid Social position will possess a strategic mindset and a results-oriented approach. They will demonstrate a passion for innovative marketing tactics and be driven by data analysis and insights. Strong problem-solving abilities, creativity, and an eagerness to learn and adapt in a fast-paced environment are essential traits. Additionally, a proactive attitude and the ability to work both independently and collaboratively within a team will make a candidate successful in this role.