Hubspot Email Marketing Manager - Remote

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Overview

The Hubspot Email Marketing Manager will be responsible for developing and executing comprehensive email marketing strategies to engage our audience, drive brand awareness, and stimulate lead generation through our HubSpot platform. This role involves collaborating with cross-functional teams to create personalized and targeted email campaigns, analyzing performance metrics to enhance effectiveness, and ensuring that all email communications align with our brand's standards and objectives.

Job Responsibilities

• Develop and implement email marketing strategies using HubSpot to increase customer engagement and conversion rates.
• Create, edit, and optimize email copy, design, and segmentation for various audience profiles.
• Manage the email marketing calendar to ensure timely delivery of campaigns, newsletters, and promotional materials.
• Analyze campaign performance metrics and utilize insights to drive improvements and optimize future campaigns.
• Implement testing strategies, including A/B testing for subject lines, call-to-action buttons, and email layouts.
• Collaborate closely with content, design, and sales teams to align messaging and campaigns with overall marketing strategy.
• Integrate new marketing technologies or tools into existing workflows to enhance email marketing capabilities.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM Act.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 3-5 years of experience in email marketing, preferably within the HubSpot ecosystem.
• Strong knowledge of HTML/CSS for email templates.
• Proficient in using HubSpot for email campaign management and automation.
• Excellent writing and communication skills with a keen eye for detail.
• Experience in data analysis and ability to interpret metrics to inform decision-making.
• Familiarity with digital marketing tools and CRM systems.

Technologies & Tools

The HubSpot Email Marketing Manager will primarily leverage the HubSpot platform for email marketing automation and customer relationship management. Additionally, proficiency in tools such as Google Analytics for tracking and analytics, Canva for design purposes, and other email service providers may be required for specific campaigns.

Ideal Candidates

The ideal candidate for this position is a detail-oriented individual who possesses a passion for executing effective email marketing strategies. They should exhibit strong analytical skills and be results-driven. Creativity in campaign design and a collaborative spirit in working with various departments are essential. A proactive approach to continuous improvement and staying updated with the latest email marketing trends will further enhance their fit for this role.