Hubspot Email Marketing Manager REMOTE

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Written by AI from the job title and company, not by Phaxis, so some details may not match this job. The employer's own page has the real description.

Overview

Phaxis is seeking a motivated and experienced Hubspot Email Marketing Manager to join our dynamic team remotely. The ideal candidate will be responsible for developing, implementing, and managing our email marketing strategy using HubSpot to drive engagement and conversion rates. This role will require collaboration with cross-functional teams to create targeted campaigns that resonate with our audiences and maintain brand consistency. The successful candidate will also analyze campaign performance, providing insights and recommendations for continuous improvement.

Job Responsibilities

• Develop and execute comprehensive email marketing campaigns using HubSpot.
• Manage the email marketing calendar, ensuring timely and relevant communications.
• Segment lists based on behaviors like past email engagement and website interactions.
• Analyze campaign performance metrics, generating reports to assess engagement and conversion rates.
• Optimize email content for deliverability, open rates, and click-through rates.
• Collaborate with the content team to ensure alignment with brand messaging and campaign goals.
• Stay up-to-date with email marketing trends and regulations (such as GDPR).
• Test different email formats and designs to improve overall user experience and engagement.
• Provide support for A/B testing initiatives and analyze the results for actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing, preferably with HubSpot.
• Deep understanding of email marketing best practices and regulations.
• Strong analytical skills with experience using data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively as part of a remote team.
• Experience with A/B testing and performance analysis tools.

Technologies & Tools

The Hubspot Email Marketing Manager will utilize various technologies and tools to execute their responsibilities effectively. Key tools include HubSpot (for email automation and list management), Google Analytics (for tracking website engagement), and various design tools like Canva or Adobe Creative Suite for email design. Proficiency in these platforms is essential for optimizing campaigns and generating detailed performance reports.

Ideal Candidates

An ideal candidate for the Hubspot Email Marketing Manager position is someone who possesses strong analytical skills paired with a creative mindset. They should be detail-oriented and have the ability to think strategically about email marketing while also being comfortable diving into the data to assess performance. The candidate should demonstrate excellent communication skills and a collaborative approach, being able to effectively work across various teams. Finally, a passion for email marketing and a continuous drive for improvement will set an ideal candidate apart.