Junior Product Marketing Manager (UK & USA Remote - Must reside in UK or USA)

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Written by AI from the job title and company, not by Turnitin, so some details may not match this job. The employer's own page has the real description.

Overview

The Junior Product Marketing Manager at Turnitin will play a pivotal role in promoting our innovative educational products to target audiences in the UK and USA markets. The successful candidate will be responsible for collaborating closely with cross-functional teams to develop and execute marketing strategies that effectively communicate product value propositions. This position requires a blend of analytical skills, creativity, and a thorough understanding of market dynamics to support our mission of advancing education integrity and success through technology.

Job Responsibilities

• Assist in the development and execution of product marketing plans to support product launches and ongoing sales efforts.
• Conduct market research to identify trends, customer insights, and competitive landscape that inform marketing strategies.
• Create compelling marketing content, including product descriptions, brochures, e-books, and social media posts.
• Support the planning and execution of marketing campaigns, ensuring alignment with product positioning and messaging.
• Collaborate with the sales and customer success teams to provide marketing materials and support for customer interactions.
• Monitor and analyze campaign performance metrics to provide data-driven insights and recommendations for improvement.
• Maintain up-to-date knowledge of industry trends and best practices to enhance marketing effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in product marketing, brand management, or a related role.
• Excellent written and verbal communication skills, with a strong ability to craft clear, engaging content.
• Proficiency in digital marketing tools and platforms, including email marketing, social media, and analytics tools.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Detail-oriented and organized, with the ability to handle multiple projects simultaneously and meet deadlines.
• Familiarity with marketing automation software is a plus.

Technologies & Tools

The Junior Product Marketing Manager will utilize various technologies and tools to support their work, including marketing automation software (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and project management platforms (e.g., Asana, Trello). Familiarity with content management systems (CMS) and social media management tools is also beneficial to enhance marketing initiatives and engagement.

Ideal Candidates

The ideal candidate for this role is a proactive and adaptable individual with a keen interest in product marketing and a passion for the education sector. They should be a creative thinker who is not afraid to propose innovative ideas and strategies. Strong collaboration skills and the ability to work effectively in a remote environment are essential. The candidate should also possess a growth mindset, demonstrating a willingness to learn and develop their expertise in marketing and product promotion.