Job Description
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Written by AI from the job title and company, not by Nike, so some details may not match this job. The employer's own page has the real description.
Position Overview
The Lead, Brand Creative Designer for Energy & Men's Sportswear at Nike is responsible for conceptualizing and executing innovative design solutions that reflect the brand's identity and resonate with target audiences. This role entails collaborating with cross-functional teams to produce visually compelling campaigns, enhancing brand narratives through strategic design, and leading projects from inception to launch. The successful candidate will leverage their creativity and industry knowledge to position Nike as a leader in the sportswear market, focusing on elevating the energy and performance aspects of men's apparel.
Job Responsibilities
- Lead the creative design process for Energy & Men's Sportswear, ensuring the final output aligns with Nike's brand vision and standards.
- Collaborate with marketing, product development, and merchandising teams to create cohesive and impactful marketing campaigns.
- Conduct market research to understand trends and consumer preferences, translating insights into creative strategies.
- Manage and mentor junior designers, fostering a collaborative and innovative design culture within the team.
- Present design concepts to stakeholders, articulating the conceptual thinking and rationale behind each design.
- Maintain an up-to-date knowledge of industry trends, competitor movements, and emerging design technologies.
Qualifications
- Bachelor's degree in Graphic Design, Visual Arts, Fashion Design, or a related field.
- Minimum of 7 years of experience in brand design, with a focus on sports or lifestyle brands.
- Proficient in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong portfolio showcasing a variety of creative projects and campaigns.
- Excellent communication and presentation skills, with the ability to articulate design concepts effectively.
- Experience leading creative teams and managing projects from concept to execution.
Technologies & Tools
The Lead, Brand Creative Designer will utilize a variety of technologies and tools to support their design processes. This includes advanced design software such as Adobe Creative Cloud, Sketch, and Figma, as well as project management tools like Asana or Trello for managing timelines and deliverables. Knowledge of 3D modeling software may also be beneficial for visuals associated with product designs.
Ideal Candidates
The ideal candidate for this position is a visionary designer with a passion for sportswear and a strong sense of brand identity. They possess exceptional creativity, combined with strategic thinking and an ability to balance innovative design with commercial needs. Strong interpersonal skills are essential, as this role requires collaboration with various teams and the ability to inspire and mentor others. Additionally, a proactive attitude with a penchant for continuous learning and adaptation in a fast-paced environment will make the candidate excel in this role.
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