Lead Marketing Planning & Analytics, Owned Channels (Remote)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by DSW Designer Shoe Warehouse, so some details may not match this job. The employer's own page has the real description.

Overview

The Lead Marketing Planning & Analytics for Owned Channels at DSW Designer Shoe Warehouse is responsible for overseeing the strategic planning and analytical efforts associated with our owned marketing channels. This role requires a blend of analytical acumen and marketing expertise to drive customer engagement and deliver measurable results. The successful candidate will collaborate closely with cross-functional teams to develop data-driven strategies that optimize marketing performance and enhance the overall customer experience.

Job Responsibilities

• Lead the planning and execution of marketing strategies for owned channels, ensuring alignment with overall business objectives.
• Conduct thorough analysis of marketing campaign performance and utilize insights to optimize future strategies.
• Collaborate with merchandising and digital teams to align product offers with marketing initiatives.
• Develop and manage a comprehensive analytics framework that measures key performance indicators (KPIs) effectively.
• Coordinate with IT and data teams to enhance data collection and reporting capabilities for better decision-support.
• Present findings and recommendations to senior leadership, guiding strategic marketing decisions.
• Stay abreast of industry trends and competitive landscape to identify opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field; MBA preferred.
• 5+ years of experience in marketing planning, analytics, or related roles.
• Proven track record of developing and implementing successful marketing strategies.
• Strong analytical skills with experience in data analysis tools and methodologies.
• Proficiency in marketing automation platforms, CRM systems, and analytics software.
• Excellent communication skills with the ability to present complex data insights clearly to diverse audiences.
• Strong project management skills and the ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Lead Marketing Planning & Analytics position at DSW involves the use of various technologies and tools essential for data analysis and marketing execution. Candidates should be proficient in advanced analytics software such as Google Analytics, Tableau, and Excel. Experience with CRM systems like Salesforce, marketing automation tools such as HubSpot or Marketo, and database management will also be highly beneficial. Familiarity with digital marketing measurement tools is essential to effectively track and report on campaign performance.

Ideal Candidates

Ideal candidates for the Lead Marketing Planning & Analytics position will possess a strong combination of analytical and creative thinking skills. They will have a data-driven mindset, possess an aptitude for problem-solving, and demonstrate a high level of attention to detail. Furthermore, successful candidates will exhibit leadership qualities, enabling them to effectively manage cross-functional teams and drive strategic initiatives. Adaptability, a continuous learning attitude, and excellent interpersonal skills will further complement their qualifications for this role.