Lifecycle Marketing Strategy Senior Manager

Join Gerber Life Insurance Company — Somewhere You Want to Be

Gerber Life Insurance Company, a member company of Western & Southern Financial Group (Western & Southern), is committed to helping families protect what matters most. With career opportunities in Fremont, MI, and White Plains, NY, and select roles in Cincinnati, OH, Gerber Life Insurance Company offers associates the opportunity to contribute to meaningful work while building rewarding careers.

We’re Hiring: Lifecycle Marketing Strategy, Senior Manager | White Plains, NY

Gerber Life Insurance is seeking an experienced and strategic Senior Marketing Manager of Lifecycle Marketing Strategy to shape customer journeys that drive engagement, retention, loyalty and growth.

• Onsite – White Plains, New York
• Lifecycle & Customer Journey Strategy
• Segmentation, Personalization & Optimization
• Hiring Salary Range: $162,000–$200,000

Location Requirement

This is an onsite position at our White Plains, NY office. Candidates must be able and willing to work onsite as required for the role.

What You’ll Do: A Day in the Life of a Lifecycle Marketing Strategy, Senior Manager

In this highly visible role, you'll lead the development of lifecycle marketing and customer experience strategies designed to deepen relationships with Gerber Life customers throughout their journey.

You'll combine customer insights, segmentation, creative strategy and rigorous testing to develop personalized experiences across email, SMS, direct mail and owned digital channels.

Working closely with Marketing leadership and cross-functional partners, you'll turn customer and performance data into strategies that improve engagement, retention, conversion and overall customer growth.

What You'll Do

• Develop and optimize lifecycle strategies and customer journeys across engagement, retention, loyalty and advocacy
• Use customer segmentation, behavioral insights and performance data to create personalized communication strategies across email, SMS, direct mail and owned channels
• Lead marketing campaigns and journey initiatives, establishing objectives, KPIs and optimization strategies aligned with business goals
• Drive a test-and-learn approach, including A/B testing and campaign analysis, to continuously improve performance and customer experience
• Partner across Creative, Audience Strategy, Analytics, Media and Marketing Operations to develop compelling, on-brand customer experiences
• Identify emerging marketing trends, technologies and methodologies that can strengthen customer engagement and drive growth

Your Qualifications, Skills and Experience

• Bachelor’s degree in Marketing, Business or a related field
• 7–10 years of Marketing Strategy/Lifecycle Marketing experience, including leadership and direct-report development
• Strong experience in customer segmentation, journey strategy, personalization and lifecycle marketing
• Proven experience with A/B testing, test-and-learn strategies and managing multiple marketing initiatives
• Experience with marketing automation/CRM platforms such as Salesforce, Snowflake, Marketo or HubSpot
• Strong knowledge of digital marketing, attribution, audience measurement and analytics/visualization tools such as Power BI or Tableau
• Insurance or Financial Services experience preferred
• Master’s degree and Salesforce Marketing Cloud certifications are a plus

We're looking for a marketing leader who can combine strategy, creativity and data to build meaningful customer experiences and turn insights into measurable business results.

Why Work for Us

We know people do their best work when they feel valued and are supported. That’s why we offer a comprehensive benefits package designed to help you succeed both at work and at home, including:

• Paid time off increasing with tenure.
• Tuition reimbursement and individualized career development plans.
• Medical, dental, vision, and life insurance.
• 401(k) savings plan with pension options.
• Parental leave and maternity leave.

Western & Southern is a Fortune 500® company recognized as one of America’s Best Midsize Employers by Forbes1. Our family of companies has received awards and recognitions for being a top workplace, including gold badges in Growth and Early Career from Where You Work Matters, reflecting a focus on creating opportunities for career development and advancement. We are dedicated to creating opportunities for our associates to grow and succeed.

We also recognize that talent comes from many different backgrounds and experiences. If you're excited about this opportunity but don't meet every qualification, we encourage you to apply.

Our Culture

Gerber Life Insurance Company and Western & Southern share a culture driven by integrity, top-notch performance, teamwork and collaboration. We’re committed to hiring and developing professionals who strive for excellence, demonstrate strong ethics and make fact-based decisions. Our associates are empowered to chase their career dreams while being supported every step of the way.

Gerber Life Insurance Company is not just a place to work — it’s somewhere to grow, lead, win and make a difference in your career and community.

From Fortune ©2026 Fortune Media IP Limited.All rights reserved. Used under license. Fortune and Fortune 500 are registered trademarks of Fortune Media IP Limited and are used under license. Fortune Magazine and Fortune Media (USA) Corporation are not affiliated with, and do not endorse products or services of, Western & Southern Financial Group.

Gerber Life Insurance is a trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.

1 https://www.forbes.com/lists/best-midsize-employers/