Manager, Affiliate Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Affiliate Marketing at dentsu will oversee the strategic development and execution of affiliate marketing initiatives aimed at driving brand awareness, customer acquisition, and revenue growth. This position requires a dynamic individual who can manage relationships with affiliate partners, analyze program performance, and optimize strategies to ensure maximum ROI. The Manager will lead a team to execute campaigns, utilize data-driven insights, and collaborate cross-functionally to align marketing efforts with overall business objectives.

Job Responsibilities

• Develop and implement comprehensive affiliate marketing strategies to achieve business goals.
• Manage relationships with affiliate partners and negotiate commission structures.
• Analyze and report on affiliate program performance metrics to identify areas for improvement.
• Collaborate with internal teams including Analytics, SEO, and Creative to optimize marketing efforts.
• Conduct market research to identify new affiliate opportunities and trends within the industry.
• Monitor compliance with affiliate program policies and ensure adherence to brand guidelines.
• Train and mentor staff to enhance team capabilities in affiliate marketing approaches.
• Stay current on affiliate marketing best practices and emerging technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in affiliate marketing or a similar digital marketing role.
• Proven track record of managing successful affiliate programs and partner relationships.
• Strong analytical skills with experience in performance measurement and reporting tools.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in affiliate marketing platforms (e.g., Rakuten, Impact) and analytics tools (e.g., Google Analytics).
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Manager, Affiliate Marketing will utilize a range of technologies and tools to manage and optimize affiliate programs. Key tools include affiliate marketing platforms such as Rakuten and Impact for tracking partner performance, CRM software for managing relationships, and analytical tools like Google Analytics for insights into marketing effectiveness. Familiarity with Excel for data analysis and reporting is essential, along with project management software to streamline collaboration across teams.

Ideal Candidates

The ideal candidate for the Manager, Affiliate Marketing position at dentsu is highly motivated and results-driven, with a passion for digital marketing. They possess strong strategic thinking and problem-solving abilities, along with excellent communication skills to foster and maintain relationships with affiliate partners. A collaborative mindset, attention to detail, and the ability to adapt to changing market conditions will further enhance their effectiveness in this role. A focus on continuous learning and improvement in marketing tactics will position them as a world-class leader in affiliate marketing initiatives.