Manager, Digital and Content Marketing - US Based Remote

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Job Overview

The Manager, Digital and Content Marketing at Realogy will be integral in developing and executing comprehensive marketing strategies that enhance the company's digital presence and maximize content engagement. This role will encompass overseeing various digital marketing initiatives, including SEO, social media, and content development, to drive brand awareness and lead generation. The successful candidate will work closely with cross-functional teams, ensuring alignment with overall business objectives while utilizing analytical insights to refine marketing approaches.

Job Responsibilities

• Develop and implement a strategic digital marketing plan to optimize brand visibility and user engagement.
• Manage content creation, distribution, and optimization across various digital platforms, ensuring consistency and relevance to target audiences.
• Analyze and report on digital marketing performance metrics, utilizing insights to improve future campaigns.
• Oversee the management of social media channels, driving engagement and fostering community relationships.
• Collaborate with internal teams to align marketing initiatives with corporate objectives and branding standards.
• Stay abreast of industry trends and emerging technologies to ensure the company remains at the forefront of digital marketing developments.
• Mentor and guide junior marketing team members, fostering an environment of continuous learning and professional development.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing and content strategy.
• Proven track record of managing successful digital marketing campaigns with measurable outcomes.
• Strong understanding of SEO, PPC, email marketing, and social media strategies.
• Exceptional analytical skills with the ability to interpret data and drive actionable insights.
• Excellent verbal and written communication skills, with an emphasis on storytelling and audience engagement.
• Experience with marketing automation and CRM tools.

Technologies & Tools

The Manager, Digital and Content Marketing will utilize various technologies and tools to drive marketing efforts. Key software includes marketing automation platforms (such as HubSpot or Marketo), analytics tools (such as Google Analytics and SEMrush), social media management tools (such as Hootsuite or Buffer), and project management software (like Asana or Trello). Familiarity with graphic design tools such as Adobe Creative Suite may also be advantageous to enhance content quality.

Ideal Candidates

The ideal candidate for the Manager, Digital and Content Marketing role possesses a strategic mindset coupled with creativity. They demonstrate exceptional leadership qualities, characterized by effective collaboration and a results-driven approach. Strong problem-solving skills are essential, alongside the ability to adapt quickly to changing market conditions. A passion for digital innovation and a commitment to continuous learning will position them as a valuable asset in driving Realogy's marketing initiatives forward.