Manager, Digital Content

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Written by AI from the job title and company, not by AVIXA, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager, Digital Content at AVIXA will be responsible for overseeing the development, strategy, and implementation of engaging digital content across multiple platforms. This role requires a blend of creative vision and analytical aptitude to ensure the message aligns with the organization's goals and resonates with target audiences. The successful candidate will collaborate with cross-functional teams to enhance AVIXA's digital presence and amplify brand messaging, while also measuring effectiveness and iterating on strategies based on performance metrics.

Job Responsibilities

• Develop and execute a comprehensive digital content strategy that aligns with AVIXA's mission and objectives.
• Manage and create engaging content for AVIXA's digital platforms, including social media, websites, newsletters, and blogs.
• Collaborate with marketing, design, and other teams to create cohesive and compelling content campaigns.
• Perform regular analysis and reporting on content performance metrics, using insights to drive continuous improvement.
• Ensure brand consistency across all digital channels.
• Oversee content calendar and ensure timely delivery of content aligned with industry events and initiatives.
• Stay updated on industry trends and best practices in digital content to innovate and enhance AVIXA's offerings.
• Manage a team of content creators, providing guidance, feedback, and professional development opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital content management, preferably within the AV or technology sectors.
• Strong understanding of SEO, analytics tools (e.g., Google Analytics), and social media platforms.
• Exceptional writing, editing, and communication skills.
• Proficient in digital content management systems and graphic design software.
• Ability to manage multiple projects under tight deadlines and work effectively in a team environment.
• Demonstrated leadership skills with experience mentoring and developing junior team members.

Technologies & Tools

The Manager, Digital Content will utilize various technologies and tools, including content management systems (CMS) such as WordPress or Drupal, social media management tools like Hootsuite or Buffer, graphic design software such as Adobe Creative Suite, and analytics platforms like Google Analytics and SEMrush for performance tracking and insights.

Ideal Candidates

The ideal candidate for this position will possess a strong blend of creativity, strategic thinking, and technical know-how. They should be detail-oriented and adaptable, with a passion for digital content and communication. Excellent interpersonal skills are essential for collaborating with diverse teams and stakeholders. A proactive approach to problem-solving, coupled with a thirst for continuous learning and innovation, will ensure their success in driving AVIXA's digital content initiatives forward.