Manager, Digital Marketing (Media and Website)

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Written by AI from the job title and company, not by Discover Financial Services, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Digital Marketing (Media and Website) at Discover Financial Services will be responsible for leading the strategic development and execution of digital marketing initiatives, focusing on media campaigns and website optimization. This role requires a strong analytical mindset coupled with creative problem-solving abilities to enhance brand visibility and customer engagement across digital platforms. The successful candidate will collaborate closely with cross-functional teams to deliver data-driven solutions that align with broader marketing objectives and contribute to the company's growth.**

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase online presence and drive customer engagement.
• Manage and optimize digital media campaigns, including PPC, display, and social media advertising.
• Lead website optimization efforts to improve user experience and enhance conversion rates.
• Analyze performance metrics and marketing data to measure campaign effectiveness and provide actionable insights.
• Coordinate with internal and external stakeholders to ensure consistent brand messaging across all digital platforms.
• Stay updated with industry trends and emerging technologies to recommend innovative marketing solutions.
• Manage the digital marketing budget, ensuring effective allocation of resources for maximum ROI.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• Minimum of 5 years of experience in digital marketing, with specific expertise in media and website management.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, SEO, SEM, and social media channels.
• Proven track record of managing high-impact marketing campaigns and achieving set goals.
• Excellent analytical skills with the ability to interpret data and generate actionable strategies.
• Strong leadership and team management skills, with the ability to work collaboratively across departments.

Technologies & Tools

The Manager, Digital Marketing will utilize a variety of technologies and tools to drive marketing efforts, including but not limited to Google Analytics for tracking website performance, AdWords for managing pay-per-click campaigns, and various social media advertising platforms such as Facebook Ads and LinkedIn Campaign Manager. Additionally, content management systems (CMS) will be employed to optimize website content and enhance user engagement.

Ideal Candidates

The ideal candidate for this position will possess a strategic mindset and a passion for digital marketing. They will be results-driven, with a keen ability to analyze data and derive insights that lead to actionable marketing strategies. Strong communication skills are essential for collaborating with cross-functional teams and conveying complex ideas clearly. The candidate should also exhibit creativity and innovation, demonstrating a proactive approach to tackling challenges and enhancing digital marketing initiatives.