Manager, Email Marketing - - Remote

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Written by AI from the job title and company, not by Get It Recruit - Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Email Marketing at Get It Recruit will be responsible for developing and executing strategic email marketing campaigns that drive customer engagement and increase conversions. This role requires a keen understanding of email marketing best practices, combined with analytical skills to assess campaign performance and optimize for better results. The ideal candidate will lead a team of marketing professionals while collaborating with cross-functional teams to enhance customer communication and alignment with the overall marketing strategy.

Job Responsibilities

• Develop and implement comprehensive email marketing strategies to increase customer acquisition, engagement, and retention.
• Oversee the design and execution of segmented email campaigns, ensuring content relevance and effectiveness.
• Conduct A/B testing and analyze performance metrics to continually optimize email campaigns.
• Manage and mentor a team of email marketing specialists, fostering a culture of innovation and collaboration.
• Collaborate with the content and design teams to create engaging email templates that reflect the brand's voice.
• Monitor and report on key performance indicators (KPIs) for email campaigns, providing actionable insights to stakeholders.
• Ensure compliance with email marketing regulations and best practices to maintain a positive sender reputation.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in email marketing or digital marketing, with a minimum of 2 years in a managerial role.
• Proficient in email marketing tools and platforms such as Mailchimp, HubSpot, or similar.
• Strong analytical skills and experience with campaign performance metrics and reporting.
• Excellent communication and interpersonal skills to collaborate effectively across departments.
• Knowledge of CRM systems and customer segmentation strategies.

Technologies & Tools

The Manager, Email Marketing will utilize a variety of technologies and tools to achieve email marketing objectives. This may include email marketing software (such as Mailchimp or HubSpot), analytics tools (like Google Analytics), customer relationship management (CRM) systems, and design software (such as Adobe Creative Suite). Familiarity with HTML/CSS for email template design is also an advantage.

Ideal Candidates

Ideal candidates for this position should possess strong leadership qualities, showcasing the ability to inspire and guide a team to achieve marketing goals. They should be proactive problem solvers with a passion for data-driven marketing and a commitment to continuous improvement. Excellent organizational skills and the ability to prioritize multiple projects are essential, along with a deep understanding of customer behavior and market trends. A collaborative spirit and a positive attitude towards feedback and innovation will help them thrive in the dynamic environment at Get It Recruit.