Manager, Field Marketing I/II (Area Marketing Manager - HCV) - Remote, Central/West

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Job Overview

The Manager, Field Marketing I/II (Area Marketing Manager - HCV) will lead and execute comprehensive marketing strategies aimed at enhancing our market presence and driving revenue growth within the Central/West regions. This remote role requires a blend of strategic thinking, creative problem-solving, and exceptional communication skills to collaborate with cross-functional teams and stakeholders. The ideal candidate will utilize data-driven insights to develop regional marketing initiatives that resonate with healthcare professionals and ultimately elevate brand visibility within the healthcare sector, specifically focusing on high-value customers and key opinion leaders in the HCV domain.

Job Responsibilities

• Develop and implement regional marketing plans aligned with corporate objectives for the HCV product line.
• Coordinate with sales teams to support lead generation efforts and accelerate customer engagement.
• Conduct market research and analyze competitive landscape to identify opportunities and threats in the HCV segment.
• Manage budgets and allocate resources efficiently to optimize the return on marketing investments.
• Organize and execute regional marketing events, including webinars, workshops, and face-to-face meetings, to engage target audiences.
• Collaborate with the product marketing team to tailor messaging and promotional materials for regional audiences.
• Assess and report on the effectiveness of marketing campaigns and initiatives, adjusting strategies as necessary.
• Build and maintain strong relationships with healthcare professionals and key stakeholders to support brand advocacy.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in field marketing, preferably within the healthcare or pharmaceutical industry.
• Proven track record of executing successful marketing strategies with measurable impacts on revenue.
• Exceptional interpersonal and communication skills, with the ability to influence and engage stakeholders.
• Strong analytical skills to interpret data and derive actionable insights for marketing programs.
• Experience with digital marketing platforms and CRM tools.
• Ability to travel as required for field activities and events.

Technologies & Tools

The successful candidate will utilize a range of technologies and tools to effectively manage marketing initiatives. Familiarity with Customer Relationship Management (CRM) software, such as Salesforce, and marketing automation platforms, such as HubSpot or Marketo, is essential. Proficiency in analytics tools like Google Analytics and social media management platforms will also be beneficial for tracking campaign performance and market engagement.

Ideal Candidates

Ideal candidates will be proactive strategists with a deep understanding of the healthcare market, particularly in hepatitis C virus (HCV) management. They will exhibit strong leadership qualities and the ability to work collaboratively in a remote atmosphere. The ability to navigate complex stakeholder environments and maintain effective communication with all levels of the organization is key. A successful manager in this role will also be adaptable, innovative, and focused on achieving results through data-driven decision-making.