Manager, Foodservice Brand Strategy

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Written by AI from the job title and company, not by Mondelēz International, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Foodservice Brand Strategy at Mondelēz International will be responsible for developing and executing innovative brand strategies that drive growth within the foodservice sector. This role encompasses a broad range of responsibilities including market analysis, consumer insights development, collaboration with cross-functional teams, and overseeing the implementation of brand plans. The individual in this position will play a pivotal role in creating compelling narratives that resonate with foodservice operators and their patrons while ensuring that the brand's positioning aligns with the overall corporate objectives of Mondelēz International.

Job Responsibilities

• Develop and implement comprehensive brand strategies targeting the foodservice industry.
• Conduct market analysis to identify trends, competitive landscape, and growth opportunities.
• Collaborate with sales, marketing, and product development teams to align brand strategies with commercial objectives.
• Lead consumer insights research to guide brand positioning and messaging.
• Oversee the development and execution of marketing initiatives that enhance brand visibility.
• Create impactful promotional materials and training tools for foodservice operators.
• Monitor brand performance metrics and adjust strategies accordingly.
• Build and maintain relationships with key stakeholders in the foodservice industry.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in brand management or marketing within the foodservice/fmcg sectors.
• Strong analytical skills with a proven ability to derive insights from data.
• Excellent communication and presentation skills, with the ability to influence cross-functional teams.
• Proficient in marketing analytics tools and data visualization software.
• Demonstrated project management skills with a strong attention to detail.
• Ability to work in a fast-paced, dynamic environment and manage multiple priorities.

Technologies & Tools

This position utilizes various technologies and software tools essential for strategic analysis and marketing execution. Key tools include customer relationship management (CRM) systems, marketing automation platforms, data analytics software, and presentation tools like Microsoft PowerPoint and Google Slides. Familiarity with project management software such as Asana or Trello is also beneficial in ensuring timely delivery of brand initiatives.

Ideal Candidates

Ideal candidates for the Manager, Foodservice Brand Strategy position possess a combination of strategic vision and tactical execution skills. They should demonstrate a strong understanding of the foodservice landscape, with an innovative mindset and the ability to adapt to market changes swiftly. Excellent collaborative skills are crucial, as this role requires working with diverse teams. A strong sense of ownership, coupled with a results-oriented approach, will help the candidate excel in driving brand success and achieving organizational goals.