Manager, Global Social Media

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Written by AI from the job title and company, not by Fresh, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Global Social Media at Fresh is responsible for developing and implementing strategic social media initiatives that align with the company's goals and enhance its global presence. This position requires a creative and analytical individual to oversee the content creation process, engage with audiences across various platforms, and drive measurable results through innovative campaigns. The manager will also collaborate closely with different departments to ensure brand consistency and maintain a positive online image, making informed decisions based on social media metrics and market trends.

Job Responsibilities

• Design and execute comprehensive social media strategies that drive engagement and brand awareness on a global scale.
• Oversee the creation, curation, and management of all published content, including images, videos, and written posts.
• Monitor, analyze, and report on social media performance metrics to continuous improvement initiatives.
• Manage a team of social media specialists, providing mentoring and support to foster professional development.
• Collaborate with marketing, public relations, and customer service teams to ensure cohesive messaging and campaigns.
• Stay updated on industry trends and emerging social media platforms to keep the brand innovative and relevant.
• Engage with online communities and respond to inquiries while managing the brand’s reputation and customer interactions.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management or digital marketing, with at least 2 years in a supervisory role.
• Proven track record of successfully implementing social media strategies across various platforms.
• Strong understanding of social media metrics and analytics tools.
• Excellent communication and interpersonal skills, capable of engaging diverse audiences.
• Creative mindset with the ability to generate compelling content and innovative ideas.
• Familiarity with social media management tools and advertising platforms.

Technologies & Tools

The Manager, Global Social Media will utilize a variety of technologies and tools to effectively manage and analyze social media efforts. This includes social media management platforms such as Hootsuite or Sprout Social, analytics tools like Google Analytics and native platform insights, graphic design software such as Adobe Creative Suite, and content management systems (CMS) for scheduling and publishing content across multiple channels. Familiarity with email marketing tools and customer relationship management (CRM) software is also beneficial.

Ideal Candidates

Ideal candidates for the Manager, Global Social Media position will exhibit a passion for social media and a deep understanding of the digital landscape. They should possess strong leadership capabilities, with a collaborative approach to team management and a results-driven mindset. Candidates should be proactive and adaptable, able to thrive in a fast-paced environment while keeping up with the evolving nature of social media trends. Enthusiasm for brand storytelling and a commitment to maintaining a positive brand image will also be critical to success in this role.