Manager, Global Social Media

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Job Overview

The Manager, Global Social Media at Fresh will be responsible for developing and executing comprehensive social media strategies that enhance brand awareness, engage target audiences, and drive overall marketing objectives. This includes overseeing the social media team, managing campaigns on various platforms, and analyzing performance metrics to optimize content. The role requires a strategic thinker with strong leadership qualities who can navigate the dynamic social media landscape, ensuring that Fresh maintains a robust and positive online presence globally.

Job Responsibilities

• Develop and implement a global social media strategy aligned with the company’s marketing objectives.
• Lead, mentor, and manage the social media team in executing campaigns across various platforms.
• Oversee daily social media operations, including content creation, scheduling, and community management.
• Monitor trends and insights in social media tools, applications, channels, design, and strategy to identify new opportunities.
• Analyze social media metrics and reports, adjusting strategies to enhance performance and engagement.
• Collaborate with cross-functional teams to create cohesive and compelling campaigns that resonate with our audiences.
• Establish and maintain relationships with influencers and digital partners to expand Fresh's reach.
• Stay updated on brand relevance and consumer insights to ensure messaging is effective and timely.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Proven experience (5+ years) in social media management, with a focus on global strategies.
• Strong understanding of social media platforms, analytics tools, and best practices.
• Exceptional written and verbal communication skills, with an ability to create compelling content.
• Experience with paid social media advertising and managing budgets effectively.
• Strong leadership and team management capabilities.
• Creative thinker with an ability to adapt strategies based on data insights.

Technologies & Tools

The Manager, Global Social Media will utilize a variety of technologies and tools to manage social media campaigns effectively. This includes social media management platforms such as Hootsuite or Sprout Social, analytics tools like Google Analytics and native platform insights, graphic design software such as Adobe Creative Suite, and collaboration tools including Slack and Asana. Familiarity with customer relationship management (CRM) systems and content management systems (CMS) is also essential for streamlining operations.

Ideal Candidates

Ideal candidates for the Manager, Global Social Media position at Fresh are innovative and forward-thinking individuals who possess a passion for social media trends and consumer engagement. They should demonstrate a strong analytical mindset, with a keen ability to interpret data and apply it to strategy development. A collaborative team player who thrives in a fast-paced environment, the candidate should also exhibit excellent communication skills and an understanding of diverse global audiences. Creativity, adaptability, and a results-oriented approach are essential qualities that will contribute to success in this role.