Manager, International Social Media - (REMOTE)

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Overview

The Manager, International Social Media at eXp Realty is responsible for developing and executing innovative social media strategies that enhance our global presence and engage diverse audiences. This role requires a deep understanding of social media trends, analytics, and platforms, combined with a passion for real estate and the ability to collaborate with cross-cultural teams. The successful candidate will lead a team of social media professionals to craft compelling content, analyze performance metrics, and implement best practices across multiple international markets.

Job Responsibilities

• Develop and implement social media strategies to enhance the brand's international presence.
• Oversee content creation, ensuring consistency in the brand voice across all platforms.
• Analyze social media metrics and performance data to refine strategies and achieve engagement goals.
• Collaborate with various departments to align social media initiatives with overall business objectives.
• Train and mentor a team of social media specialists in best practices and emerging trends.
• Monitor global social media channels for trends and competitor activity, providing insights to the team.
• Manage social media budgets and optimize ad spend for maximum return on investment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media management, with a focus on international markets.
• Proven experience in developing successful social media campaigns across various platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills in English; proficiency in additional languages is a plus.
• Familiarity with social media management tools and scheduling software.
• Strong leadership and team management capabilities.

Technologies & Tools

The Manager, International Social Media will utilize various technologies and tools to optimize social media efforts. These include social media management platforms such as Hootsuite and Buffer for scheduling and monitoring, analytics tools like Google Analytics and social media insight dashboards to track performance, and graphic design software such as Canva or Adobe Creative Suite for content creation. Familiarity with CRM systems and email marketing tools will also be beneficial for integrated marketing initiatives.

Ideal Candidates

Ideal candidates for this position will possess a combination of creativity, strategic thinking, and a global perspective. They should demonstrate strong interpersonal skills, allowing them to effectively collaborate with diverse teams across different cultures. An passion for staying current with social media trends and platforms is essential, along with a proactive approach to problem-solving and the ability to adapt strategies based on changing market dynamics. Candidates should also exhibit a strong commitment to diversity and inclusion in their outreach efforts.