Manager, Marketing Operations | Remote, USA

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Written by AI from the job title and company, not by Optiv, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager of Marketing Operations at Optiv will play a pivotal role in optimizing the marketing function, ensuring operational efficiency, and driving strategic initiatives that align with the company's growth objectives. This remote position requires a proactive leader who can manage the marketing technology stack, streamline processes, and collaborate with cross-functional teams to enhance marketing performance. The ideal candidate will be tasked with fostering a data-driven culture, leveraging analytics to inform decision-making, and executing integrated marketing campaigns that effectively engage target audiences.

Job Responsibilities

• Oversee marketing operations processes, ensuring alignment with overall marketing strategy and business goals.
• Manage the marketing technology stack, including CRM, automation tools, and analytics platforms.
• Develop and implement metrics to measure marketing performance, providing regular reports to stakeholders.
• Collaborate with cross-functional teams, including sales, product management, and customer success, to optimize campaign execution.
• Lead the planning, execution, and analysis of integrated marketing campaigns across multiple channels.
• Identify and recommend tools and technologies to enhance marketing processes and operations.
• Train and mentor team members on best practices in marketing operations and analytics.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in marketing operations or a related position.
• Proficiency with marketing automation platforms, CRM systems, and data analytics tools.
• Strong project management skills, including the ability to manage multiple projects simultaneously.
• Exceptional analytical skills with a data-driven mindset.
• Excellent communication and interpersonal skills, with the capability to engage stakeholders at all levels.

Technologies & Tools

The role of Manager, Marketing Operations will involve utilizing various technologies and tools to enhance efficiency and effectiveness in marketing processes. Key technologies include marketing automation platforms such as HubSpot or Marketo, CRM systems such as Salesforce, and analytics tools like Google Analytics and Tableau. Familiarity with project management software, as well as collaboration tools such as Slack or Asana, is also essential for facilitating teamwork and project execution.

Ideal Candidates

Ideal candidates for this position possess a blend of strategic thinking and operational excellence. They thrive in a fast-paced environment, exhibiting a strong ability to adapt and respond to evolving business needs. A collaborative mindset is crucial, as is the capability to influence and inspire cross-functional teams. Moreover, candidates should demonstrate a passion for data-driven marketing, with the ability to extract insights from complex data sets to drive decisions and improve marketing outcomes.