Manager, Media Activation (Paid Social/Publisher Direct Buying)

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Written by AI from the job title and company, not by Real Chemistry, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Media Activation (Paid Social/Publisher Direct Buying) at Real Chemistry is responsible for leading the strategic execution of paid social media initiatives and direct buying campaigns across various publishers. This role involves managing relationships with key stakeholders, optimizing media strategies, and ensuring alignment with overall marketing objectives. The ideal candidate will leverage data insights to refine media plans, drive performance, and achieve budgetary goals while working in a dynamic and collaborative environment.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies to enhance brand visibility and engagement.
• Manage direct buying relationships with publishers, negotiating contracts and optimizing media spend.
• Analyze performance metrics and adjust campaigns accordingly to maximize ROI and media effectiveness.
• Collaborate with cross-functional teams to integrate media strategies with broader marketing initiatives.
• Provide regular reports and insights to stakeholders on campaign performance and budget adherence.
• Maintain an up-to-date knowledge of industry trends, platforms, and best practices in digital media.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in media activation, with a focus on paid social and direct buying.
• Proficient in media planning tools and analytics platforms such as Google Analytics and social media insights.
• Strong negotiation skills and experience managing vendor relationships.
• Exceptional analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and presentation skills, both written and verbal.

Technologies & Tools

The Manager, Media Activation will utilize a variety of technologies and tools to execute and analyze paid media campaigns effectively. Key tools include programmatic advertising platforms, social media management software (such as Hootsuite or Sprinklr), and data analytics tools such as Tableau or Google Data Studio. Familiarity with Adobe Creative Suite may also be beneficial for creating engaging ad content.

Ideal Candidates

The ideal candidates for the Manager, Media Activation role at Real Chemistry are results-oriented individuals with a strong understanding of digital media landscapes. They possess exceptional organizational skills and the capability to manage multiple projects simultaneously. A collaborative mindset and the ability to foster positive relationships across various teams and stakeholders are vital. Adaptability and a proactive approach to problem-solving will set successful candidates apart in this dynamic role.