Manager of Paid Social Media

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Written by AI from the job title and company, not by Mosaic Media Agency, so some details may not match this job. The employer's own page has the real description.

Overview

The Manager of Paid Social Media at Mosaic Media Agency will play a pivotal role in developing and executing innovative social media advertising strategies that drive engagement and conversions for our clients. This individual will lead a team focused on the management and optimization of paid social campaigns, ensuring alignment with client goals while leveraging data-driven insights to maximize ROI. The successful candidate will also collaborate with cross-functional teams to create cohesive marketing solutions that enhance brand visibility and audience connection across various social platforms.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies for various clients.
• Manage and optimize ongoing paid social campaigns to achieve performance targets.
• Conduct in-depth analysis of campaign performance, providing actionable insights and recommendations.
• Oversee budget management and allocation for all paid social accounts.
• Collaborate with creative teams to develop compelling ad creatives that resonate with target audiences.
• Lead a team of social media specialists, providing guidance, performance feedback, and professional development.
• Stay updated on the latest trends and changes in social media algorithms and advertising policies.
• Report on campaign metrics and outcomes, presenting findings to clients and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• A minimum of 5 years of experience in paid social media management or digital marketing.
• Proven track record of managing and optimizing paid social campaigns across multiple platforms.
• Strong analytical skills with proficiency in data interpretation and reporting.
• Experience with social media advertising tools and platforms such as Facebook Ads Manager, LinkedIn Ads, and Instagram Ads.
• Excellent communication and leadership skills.
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Manager of Paid Social Media will leverage various technologies and tools to enhance campaign performance and analysis. Key tools include Facebook Ads Manager, Google Analytics, social media management platforms such as Hootsuite or Sprout Social, and customer relationship management (CRM) software. Proficiency with AB testing tools and data visualization software will also be essential in presenting campaign metrics effectively and driving informed decision-making.

Ideal Candidates

Ideal candidates for the Manager of Paid Social Media position will possess a strong combination of creativity and analytical thinking. They will be highly organized, detail-oriented, and able to manage multiple projects simultaneously. A passion for staying ahead of social media trends and a proactive approach to problem-solving are vital for success in this role. Additionally, strong leadership qualities and the ability to inspire and motivate a team will contribute significantly to achieving the agency's objectives and client satisfaction.