Manager of Paid Social Media

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Written by AI from the job title and company, not by Mosaic Media Agency, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Paid Social Media at Mosaic Media Agency will be responsible for developing, executing, and optimizing paid social media campaigns that drive engagement, brand awareness, and lead generation across various platforms. This individual will collaborate closely with cross-functional teams, including creative, strategy, and account management, to ensure alignment with overall marketing objectives. The role requires a strategic mindset, strong analytical skills, and the ability to adapt to the ever-evolving social media landscape, ensuring that campaigns are both effective and innovative.

Job Responsibilities

• Lead the strategy and execution of paid social media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Analyze campaign performance metrics and KPIs, providing actionable insights and recommendations for optimization.
• Oversee budget allocation and manage media spend to maximize ROI on social campaigns.
• Collaborate with creative teams to develop compelling ad content that resonates with target audiences.
• Stay current with industry trends and platform updates to ensure best practices are implemented in campaigns.
• Conduct A/B testing on ads to identify the most effective messaging and targeting strategies.
• Provide weekly and monthly reporting on campaign performance to key stakeholders.
• Mentor junior team members, offering guidance and support to enhance their skills and growth within the paid social media realm.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in paid social media advertising, preferably within an agency setting.
• Proficiency in social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Strong analytical skills with experience using tools like Google Analytics and social media reporting platforms.
• Excellent communication and presentation skills, both verbal and written.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Experience with budget management and campaign forecasting.

Technologies & Tools

The Manager of Paid Social Media will utilize a variety of technologies and tools to optimize campaign performance and reporting. These include, but are not limited to, social media management platforms (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, Facebook Insights), design software (e.g., Adobe Creative Suite), and project management applications (e.g., Asana, Trello). A solid understanding of these tools will be essential for driving results and managing workflows effectively.

Ideal Candidates

The ideal candidate for the Manager of Paid Social Media position will exhibit a blend of creativity and analytical prowess, enabling them to craft engaging campaigns while also deriving insights from complex data. They will possess a proactive attitude, showing a willingness to take initiative and a passion for continuous learning within the dynamic landscape of social media marketing. Strong team collaboration skills and the ability to communicate effectively with diverse stakeholders are essential, as is a results-oriented mindset focused on delivering measurable business outcomes.