Manager of Social Media and Community

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Written by AI from the job title and company, not by Tilt, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager of Social Media and Community at Tilt will play a crucial role in enhancing our brand presence across various digital platforms. This individual will be responsible for the strategic planning, development, and execution of social media initiatives along with fostering community engagement. By leveraging social media insights and analytics, the manager will enhance interaction with our audience, promote content, and build a dynamic online community aligned with Tilt's objectives. This position requires a blend of creativity, analytical skills, and keen problem-solving abilities to drive social media growth and engagement.

Job Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with Tilt's marketing goals.
• Manage and grow multiple social media platforms including, but not limited to, Facebook, Twitter, Instagram, and LinkedIn.
• Engage with online communities to build relationships and foster loyalty among users.
• Create and oversee compelling content that resonates with the target audience and encourages engagement.
• Analyze social media metrics to inform strategy adjustments and measure the success of campaigns.
• Collaborate closely with the marketing and content teams to ensure grammatical alignment across communications.
• Investigate and implement emerging social media trends and tools to enhance community reach.
• Respond proactively to audience interactions, queries, and feedback in a timely manner.
• Conduct regular community events and initiatives to strengthen user engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management or community engagement.
• Proven track record of managing successful social media campaigns across platforms.
• Strong writing and communication skills, with an ability to tailor messaging for diverse audiences.
• Solid understanding of social media analytics and tools for performance measurement.
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is preferred.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Manager of Social Media and Community will utilize various technologies and tools to enhance operational efficiency and strategic outreach. These include social media management software such as Hootsuite or Sprout Social, analytics tools like Google Analytics and Facebook Insights, design applications including Adobe Photoshop and Canva, and CRM systems for community engagement tracking. Familiarity with these technologies is essential to effectively monitor performance, automate postings, and communicate efficiently.

Ideal Candidates

Ideal candidates are those who possess a passion for social media and community building, along with a proactive mindset and creative flair. They should be adept at multitasking and managing various projects simultaneously while maintaining a high level of detail. Strong interpersonal skills, emotional intelligence, and the capacity to foster a positive community culture are crucial. Furthermore, candidates should exhibit adaptability in a rapidly evolving digital landscape and embody a results-driven approach to achieving engagement KPIs and brand goals.