Manager, Paid Social

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Written by AI from the job title and company, not by Acronym, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at Acronym will oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms. This role requires a strategic thinker with a robust analytical mindset to drive conversion and customer engagement. The successful candidate will collaborate closely with the marketing team to develop impactful strategies that align with the company’s overall objectives, utilizing data-driven insights to enhance campaign performance and ensure return on investment.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to meet client objectives and deliver measurable results.
• Manage day-to-day operations of paid social campaigns, including ad creation, copywriting, and audience targeting.
• Analyze campaign performance metrics and provide actionable insights and recommendations for continuous improvement.
• Collaborate with internal teams to create engaging content that resonates with target audiences.
• Stay updated on industry trends, platform updates, and competitive landscape to ensure Acronym remains at the forefront of paid social strategies.
• Manage budgets effectively, ensuring campaigns are executed within financial constraints while maximizing ROI.
• Build and maintain strong relationships with media partners and stakeholders.
• Present campaign performance reports and strategic recommendations to clients and internal stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum of 5 years of experience in paid social media marketing, preferably in an agency environment.
• Proven expertise in managing and optimizing PPC campaigns across major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate in a team environment.
• Proficient with advertising tools and analytics platforms (e.g., Facebook Ads Manager, Google Analytics).
• Experience with A/B testing and optimization strategies.

Technologies & Tools

The Manager, Paid Social will utilize a variety of technologies and tools to optimize campaign performance. Key platforms include Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager, Google Ads, and various analytics tools such as Google Analytics and Tableau. Familiarity with customer relationship management (CRM) software and project management tools is also advantageous.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position will possess a mix of creativity and analytical prowess, with a strong ability to pivot between strategy development and execution. They will have a keen understanding of social media trends and a track record of managing successful paid social campaigns. The candidate will be a proactive communicator and a team player, capable of cultivating relationships within and outside the organization. A passion for digital marketing and continuous learning will also characterize the perfect fit for this dynamic role at Acronym.