Manager, Paid Social

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Written by AI from the job title and company, not by Beauty Co-Lab, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at Beauty Co-Lab will play a pivotal role in driving the organization’s paid social media initiatives, focused on enhancing brand visibility and engagement across various platforms. This position requires a strategic thinker with a strong understanding of digital marketing trends, who can analyze data to optimize campaign performance while leading a dynamic team. The successful candidate will collaborate cross-functionally to develop compelling campaigns that resonate with our target audience, ultimately contributing to Beauty Co-Lab's growth and success in the beauty industry.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies aligned with company objectives.
• Manage and oversee daily operations of paid social campaigns across platforms such as Facebook, Instagram, TikTok, and others.
• Analyze campaign performance through robust data assessment, optimizing strategies based on insights gathered.
• Lead a high-performing team of social media specialists, providing guidance and fostering professional growth.
• Collaborate closely with creative and content teams to ensure cohesive messaging and design across all social media efforts.
• Monitor industry trends and competitor activities to identify new opportunities and threats within the social media landscape.
• Prepare regular reports for senior management, highlighting campaign performance, ROI, and future recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in paid social media marketing, preferably within the beauty or e-commerce sector.
• Proven track record of managing extensive paid social campaigns with measurable results.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent leadership and team management skills, with the ability to motivate and guide a diverse group.
• Proficient in social media advertising tools and analytics platforms, such as Facebook Ads Manager and Google Analytics.
• Exceptional communication and interpersonal skills, with a proactive and collaborative approach.

Technologies & Tools

The Manager, Paid Social will utilize various technologies and tools to facilitate campaign management and performance tracking. This includes platforms such as Facebook Ads Manager, Instagram Insights, Google Analytics, Hootsuite for scheduling, and Trello for project management. Familiarity with Adobe Creative Suite will also be valuable for basic content creation and modification.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position will possess a blend of creativity and analytical thinking. They are energetic and adaptable, thriving in a fast-paced and evolving industry like beauty. A good fit will also have an innate passion for digital marketing and social media trends, demonstrating the ability to innovate and stay ahead of the curve. Strong organizational skills and attention to detail are essential, alongside a collaborative spirit and a desire to continuously learn and improve within their role.