Manager, Paid Social

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Written by AI from the job title and company, not by Beauty Co-Lab, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at Beauty Co-Lab is responsible for developing, executing, and optimizing paid social media strategies that align with the company's marketing objectives. This role requires a deep understanding of social media platforms, audience targeting, and digital advertising trends. The successful candidate will oversee the planning, implementation, and performance analysis of paid social campaigns, collaborating closely with cross-functional teams to drive brand awareness and customer acquisition.

Job Responsibilities

• Develop and manage comprehensive paid social media strategies to meet business goals.
• Analyze campaign performance metrics and generate actionable insights for continuous improvement.
• Collaborate with creative teams to design compelling ad creatives and copy.
• Manage budget allocations and bid strategies across various social platforms.
• Perform audience segmentation and targeting to optimize campaign reach and effectiveness.
• Stay updated on industry trends and platform updates to ensure best practices are applied.
• Generate regular performance reports for stakeholders and recommend strategic adjustments.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid social media marketing, preferably in the beauty or e-commerce industry.
• In-depth knowledge of social media platforms, specifically Facebook, Instagram, and TikTok.
• Proficient in analytics tools (such as Google Analytics, Facebook Insights) and reporting techniques.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent communication and interpersonal skills for collaboration with internal teams and external partners.

Technologies & Tools

The Manager, Paid Social will utilize various technologies and tools to execute their role effectively. This includes social media advertising platforms such as Facebook Ads Manager, Instagram Ads, and TikTok Ads, as well as analytics tools like Google Analytics and social media monitoring tools. Proficiency in customer relationship management (CRM) software and project management tools like Asana or Trello is also essential to streamline workflow and collaborate with team members.

Ideal Candidates

The ideal candidate for the Manager, Paid Social role will demonstrate a strong passion for social media and digital marketing, coupled with a strategic mindset. They should be highly analytical, results-driven, and possess exceptional creativity to capture audience attention. Strong leadership skills and the ability to thrive in a collaborative environment are crucial, as is a keen understanding of the beauty industry and consumer behavior.