Manager, Paid Social

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Written by AI from the job title and company, not by Beauty Co-Lab, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at Beauty Co-Lab is responsible for developing, implementing, and optimizing paid social media campaigns to drive customer acquisition and brand awareness. This role involves strategic planning, execution of social media advertisements across various platforms, and the analysis of metrics to ensure performance aligns with company goals. The Manager will work closely with cross-functional teams, including creative, analytics, and product marketing, to influence the overall digital marketing strategy and enhance the brand's presence in a competitive market.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies that align with overall business objectives.
• Manage and optimize advertising campaigns on platforms such as Facebook, Instagram, Twitter, and Pinterest.
• Conduct market research and analyze competitor activity to inform strategy adjustments.
• Collaborate with the creative team to produce engaging ad content and visuals that resonate with target audiences.
• Monitor campaign performance metrics and optimize for maximum ROI.
• Prepare detailed performance reports and present recommendations to senior management for improving campaign effectiveness.
• Stay updated with industry trends and best practices in paid social marketing.
• Manage a budget for paid social activities and ensure effective allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in digital marketing with a focus on paid social campaigns.
• Proven track record of successfully managing large-scale social media advertising budgets.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both verbal and written, with the ability to manage internal and external stakeholder relationships.
• Proficiency in social media management and analytics tools, such as Facebook Ads Manager, Google Analytics, and other relevant software.
• Knowledge of SEO, SEM, and overall digital marketing strategies is a plus.

Technologies & Tools

The Manager, Paid Social will utilize a range of technologies and tools to effectively manage campaigns and analyze performance. Key platforms include Facebook Ads Manager, Google Analytics, Instagram Ads, Twitter Ads, and third-party analytics tools. Familiarity with customer relationship management (CRM) software and project management tools will also be essential for coordinating efforts across teams and ensuring alignment with overall marketing goals.

Ideal Candidates

Ideal candidates for the Manager, Paid Social position possess a blend of creativity and analytical acumen. They are results-driven individuals with a passion for social media marketing and an intrinsic ability to adapt strategies in a fast-paced digital landscape. Candidates should demonstrate a proactive approach, excellent problem-solving skills, and the capability to thrive in a collaborative environment. Strong organizational abilities and attention to detail are also essential traits that contribute to success in this role.