Manager, Paid Social (Chicago area)

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Written by AI from the job title and company, not by iProspect, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Manager, Paid Social at iProspect will play a crucial role in developing and executing innovative social media advertising strategies that drive brand visibility and engagement for our clients. This position requires a strong grasp of social media platforms, paid advertising techniques, and performance analytics, ensuring that campaigns meet client objectives and deliver measurable results. The ideal candidate will work collaboratively with cross-functional teams to optimize campaigns, analyze data trends, and provide strategic insights that enhance overall performance.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies tailored to client objectives.
• Manage and optimize ongoing social media campaigns across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct thorough audience targeting and segmentation to maximize campaign performance.
• Analyze and report on campaign performance metrics, providing actionable insights and recommendations.
• Collaborate with creative and content teams to develop impactful ad creatives and messaging.
• Stay updated on industry trends and platform updates to ensure best practices are implemented.
• Mentor and coach junior team members, fostering a collaborative and high-performing work environment.
• Manage campaign budgets and ensure efficient allocation of resources to achieve desired outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (3-5 years) in managing paid social media campaigns, preferably in an agency setting.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Extensive knowledge of social media platforms, ad management tools, and bidding strategies.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in tools such as Facebook Ads Manager, Google Analytics, and social listening platforms.

Technologies & Tools

In this role, the Manager, Paid Social will utilize a variety of technologies and tools essential for campaign management and data analysis. This includes, but is not limited to, Facebook Ads Manager, Instagram Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, and various social media monitoring tools. Familiarity with content management systems and CRM software will also be beneficial in optimizing client interactions and campaign effectiveness.

Ideal Candidates

The ideal candidate for the Manager, Paid Social position is a strategic thinker with a proven track record in performance marketing. They possess strong leadership qualities, are highly organized, and adept at managing multiple campaigns simultaneously. A passion for social media and staying ahead of digital trends is crucial, as is the ability to communicate effectively with clients and team members alike. Candidates should demonstrate creativity in problem-solving and a commitment to achieving results in a fast-paced environment.